Zaku Inc. コーポレートアイデンティティ by Nobuya Hayasaka

Zaku Inc. コーポレートアイデンティティ by Nobuya Hayasaka is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.

銀グラフィック· 2022

Zaku Inc. コーポレートアイデンティティ

by Nobuya Hayasaka

Client: Arica Design Inc

A' Design Award 銀賞 Winner in グラフィック Category

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Colors

The Design

About Zaku Inc. コーポレートアイデンティティ

このシンボルには 2 つの意味があります。それは社名であり、社是です。社名の「ザク」という漢字のタイポグラフィーで構成されています。この漢字には「創造する」という意味も含まれています。グッドの手のシルエットは、創造することを意味するこの文字を使用して形成されています。このように、当社のスローガン「Creating Good」がひとつのマークで表現されています。シンボルマークは、創造的な取り組みを通じて世の中に良いものを生み出すという企業の姿勢を表現しています。

The Recognition

About the A' Design Award 銀賞

Zaku Inc. コーポレートアイデンティティは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Zaku Inc. コーポレートアイデンティティは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Zaku Inc. コーポレートアイデンティティは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This symbol has two meanings. It is the company name and the company slogan.

It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.

The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark.
Dimensions & Packaging: The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS
Tags: Typography, Logos, Symbols, Corporate Identity, Logotypes
Production Technology: The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.

The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!

Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity.
Design Challenge: The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable.
Research: In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry.
Inspiration: The designer decided to use the client's company slogan itself as the logo design.

This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name.
Project Duration: It opened in Japan in March 2021.
Operation Flow: The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
Team Members: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Copywriter:Takuma Suzuki