365 Days Taiwanese Foods カレンダー by Hsiao Ting Tang and Goyen Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
銅グラフィック· 2022
365 Days Taiwanese Foods カレンダー
by Hsiao Ting Tang and Goyen Chen
Client: Goyen Chen
A' Design Award 銅賞 Winner in グラフィック Category
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The Design
About 365 Days Taiwanese Foods カレンダー
市販されている一般的なカレンダーとは異なり、365日台湾食品カレンダーのデザインとパッケージは、アジア独特の食品容器である弁当箱のプロトタイプに基づいています。パッケージはマグネット開閉式で、展示、収集、持ち運びが簡単です。カレンダーそのもののグラフィック紹介に加え、東洋の時間の概念や祭り、食材、お祭りなどを紹介し、東洋独特の食文化を表現しています。
The Recognition
About the A' Design Award 銅賞
365 Days Taiwanese Foods カレンダーは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。365 Days Taiwanese Foods カレンダーは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。365 Days Taiwanese Foods カレンダーは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This calendar can be displayed and collected at the same time and is also suitable as a gift or for personal use. You can look at it when you don't know what to have for lunch. This calendar not only conveys the rich diversity of Taiwanese cuisine, but also provides a deeper understanding of the unique Taiwanese food culture. Through the creation of the merchandise, we look forward to promoting the spirit of Taiwanese cuisine and traditional culture.
- Dimensions & Packaging
- Product dimensions 215 mm x 150 mm x 55 mm. Calendar size 120 mm x 80 mm x 35 mm. Magnet opening and closing design.
- Tags
- Taiwan, food, Bento, calendar, lunar calendar
- Production Technology
- The trial is made using soybean printing and handmade gift boxes. At the same time, the magnetic clasp design allows the concept of instant collection to be put into practice at the same time. Because of the fear that the old calendar would be blown away in the display, the calendar comes with a Chinese ceramic spoon as a paperweight, which not only fits the image of the product, but also symbolizes the fullness in the oriental symbolism.
- Design Challenge
- The most difficult aspect was that the composition of the packaging needed to be handmade. One of the most challenging aspects was to distinguish it from the usual calendars on the market and even to highlight the characteristics of the subject. Therefore, the merchandise was worked into the material of a gift box, using the outer packaging of a usual meal. Echoing each other.
- Research
- The 365 Days of Taiwan Food Calendar feature a variety of Taiwanese cuisine as the main visual presentation. Showcasing the importance of Taiwanese food culture. The magnetic clasp is specially designed for collection and display and is suitable for gift giving or personal use! It is different from the usual calendar formats sold in the market. The calendar not only conveys the rich diversity of Taiwanese cuisine, but also provides a deeper understanding of Taiwan's unique food culture. This product looks forward to carrying forward this spirit.
- Inspiration
- Through Taiwanese cuisine, this team has drawn and accumulated hundreds of illustrations. For the sake of commercialization, a calendar dedicated to Taiwanese food was created by specifically combining the "Bento box", a local lunch box packaging unique to Taiwan, with a Taiwanese calendar. As a result, a lot of research on local food was also done, and the inspiration for the illustration content was found through the collection process.
- Project Duration
- The project started in September 2019 in Taichung and finished in September 2020 in Taichung. Successfully raise funds through the ZECZEC fundraising platform.
- Operation Flow
- Because this product is packaged with magnets, it can be displayed and stored at the same time, and the calendar itself can also solve your worries about what you eat every day. When using the calendar, you can tear off today's calendar and display it on the top cover of the box. Because the edge of the top cover is designed with a magnetic buckle, it can be folded inward to clamp the calendar. When changing the calendar, you can put the old calendar in another space, and tear off the new calendar as a display at the same time. You can also put some small stationery that you usually use.
- Team Members
- Illustrator：Hsiao Ting Tang
Designer：Goyen Chen - Image Credits
- Image ： Illustrator Hsiao Ting Tang, Taiwanese Foods, 2020.
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