Shenzhen Jiangangshan Hill Park ウェイファインディング サイネージ システムは by Updesign is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
銀グラフィック· 2022
Shenzhen Jiangangshan Hill Park ウェイファインディング サイネージ システムは
by Updesign
Client: Xin’an Sub-district Office
A' Design Award 銀賞 Winner in グラフィック Category
Verified Award Winner
Verify Award Status for #130551The Design
About Shenzhen Jiangangshan Hill Park ウェイファインディング サイネージ システムは
アンリ・ルソーの印象派スタイルが、このプロジェクトの主要な視覚要素として巧妙に適用されています。公園内のあちこちに、印象派の興味深いシルエットを描いた案内標識がデザインされており、環境に優しい丘陵地帯の静かな雰囲気を訪問者に作り出しています。アーティストの思いとプロジェクトの目的は、人間と自然の調和というコンセプトによって共鳴します。
The Recognition
About the A' Design Award 銀賞
Shenzhen Jiangangshan Hill Park ウェイファインディング サイネージ システムはは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Shenzhen Jiangangshan Hill Park ウェイファインディング サイネージ システムはは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Shenzhen Jiangangshan Hill Park ウェイファインディング サイネージ システムはは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Henri Rousseau's impressionist style is ingeniously applied as the main visual elements into this project. Wayfinding signs are designed as interesting impressionist-illustration silhouettes here and there in the park, creating a tranquil eco-friendly hilly aura for visitors. The artist's thoughts and the project's purposes are brought into resonance by the concept of harmony between human and nature.
- Dimensions & Packaging
- Material – Stainless Steel Baking Finish: 3mm thick, Sign Board Size: 2200mmX520mmX90mm, Sign Board Base: 700mmX800mmX600mm
- Tags
- Park, wayfinding signs, the way of gentle “hidden”, silhouettes, handmade technology, illustration, nature
- Production Technology
- Wayfinding sign boards requires only handmade processing technology without any weldings and creases. Thus, it needs high-quality metal materials with strong hardness and toughness to achieve artistically pierced and integrally bent appearance. In detail, the boards are set in a friendly lower position, and rounded edges of the boards and their pierced patterns are considerately designed, so that children could freely get in touch with them when they are curious about these interesting boards.
- Design Challenge
- The biggest challenge in this project is to assemble one complete sign board. Despite of semi-handmade crafts, the end-to-end combination still requires the precision of machine. In addition, smoothing process for rounded edges of the pierced patterns requires workers' carefulness and quality control of quantitative standards due to millimeter precision of included angle details. These details are particularly important for keeping style of the original works after the transformation.
- Research
- It's a process of combing art history to choose illustration works from one of famed artists in the world as the sample for silhouette style. Actually, many illustration works are suitable for making silhouettes, but few could accurately depict the vividness of animals and plants with distinct aesthetic adorning sense to meet various wayfinding signs in different application scenarios. A lot of time is spent in this project in pursuing the balance between craft effects and artistic style.
- Inspiration
- The wayfinding signage system is designed for a wooded hilly municipal park in Shenzhen. It's close to a reservoir, some early high-end residences and school districts. The design is required to preserve the existing ecological experience for most neighboring visitors who are familiar with the ways there. Accordingly, UPD adopts low-contrast colored silhouette art effect to well integrate the whole system into the natural environment in a gentle "hidden" way with basic function of wayfinding.
- Project Duration
- April 2020 Bao'an District, Shenzhen, Guangdong, China
- Operation Flow
- Permeable pierced wayfinding signs are gently immersed into their wooded hilly surroundings. Light and shadows are joyfully playing between scattered illustration-silhouette sign boards and woods on the hills in a harmonious way. Visitors will enjoy a visually peaceful ambience when they are meandering among wooded paths.
- Team Members
- Zhang Yi（creative director）
Wen Yuehua（project manager）
Shen Hang（designer） - Image Credits
- Updesign
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