The Island Is a Symbol of the Times サイン・誘導案内システム by Shenzhen Rehoegd Signage Co., Ltd.

The Island Is a Symbol of the Times サイン・誘導案内システム by Shenzhen Rehoegd Signage Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award 鉄賞 in メタ・戦略・サービスデザイン Competition Category.

鉄サービス· 2022

The Island Is a Symbol of the Times サイン・誘導案内システム

by Shenzhen Rehoegd Signage Co., Ltd.

Client: Shimao Group

A' Design Award 鉄賞 Winner in サービス Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About The Island Is a Symbol of the Times サイン・誘導案内システム

「島は時代の象徴である」は、港珠澳大橋の人工島港湾に設けられた都市ショールームのためのサイン・誘導案内システムです。デザインは、ヨットや海の波の形を想起させる曲面を基調としています。曲線は屋内外のサインの外観、装飾、そして製作方法のすべてを形づくっています。継ぎ目のない接合、分割成形、手作業によるハンマー加工により、滑らかな輪郭が実現されました。屋内のサインは金属とアクアマリン色の注型樹脂を組み合わせ、金属ベースの波形が透けて見えるようになっています。コントラストの強い配色により、各サインは見つけやすくなっています。

The Recognition

About the A' Design Award 鉄賞

The Island Is a Symbol of the Times サイン・誘導案内システムは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。The Island Is a Symbol of the Times サイン・誘導案内システムは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。The Island Is a Symbol of the Times サイン・誘導案内システムは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Located in the artificial island port of Hong Kong-Zhuhai-Macao Bridge, this work is a city showroom work whose overall design is based on the element of curved surface mimicry. After extracting and summarizing the still and changing interaction between yacht and waves, designers incorporated or put the element into the appearance, adornment and process design of indoor and outdoor signage.
Dimensions & Packaging: /
Tags: Ocean, Curved surface, Yacht, Artificial Island, Coexistence between human and ocean
Production Technology: Together with seamless splicing technology, the curved surface style has adopted sectional and hand-hammered techniques to ensure perfect curves of its appearance.
The indoor signage employs a combination of metal and resin. The aquamarine resin representing the ocean is naturally molded by casting, through which the curvy waves of the metal base are visible, showing the visual complexity of marine elements.
Design Challenge: The most difficult part of the project was to select and integrate the common aesthetic elements of the yacht and the ocean, and how to incorporate and convey the spirit of the project site in the design. The design team chose to start with the flowing curved surface to express the character of the project on artificial island at the hub in a mimetic way. Also, the curved surface modeling which stretches a long distance, and the resin casting process are part of the difficulties.
Research: The artificial island on which this project is located carries the future vision of the three cities of Hong Kong, Zhuhai and Macao in terms of economic, cultural, tourism and marine conservation and development synergy and integration. The design team hopes that in addition to the space guidance, this project can also help visitors sense the development prospect of this island. By way of environment, material, light effects and other facets, this project aims to form diversified visual textures.
Inspiration: The element of curved surface, inspired by the figure of yacht and sea waves of the architecture, means unstoppable development vision and the idea of the coexistence between cities and the ocean. Owing to the future planning of the artificial island that we are working on seems futuristic, designers added quite a few futuristic and scientific details and adornment.
Project Duration: This project was started in Zhuhai, China in October, 2019;
The showroom signage design plan was finished in July, 2020;
The project was officially opened in September, 2020;
Currently, the final stage of the project is still in the process of design and construction;
The first stage project will be delivered at the end of 2023.
Operation Flow: All signage in this project adopts a modeling language of soft curved surface, which looks harmonious. The combination of metal inlaid with resin in the interior signage design is highly recognizable. In addition, the color scheme in high contrast to the surroundings is memorable in terms of location and shape of signage.
Team Members: Yuan Liu [Design Director]
Wei Zhou [Strategy Director]
Yu Wang [Cheif Designer]
Xin Gong [Detailed Design]
Zongyao Yu [Structure Design]