Jelly Tea 機能性食品サービス by Ziqing Lv is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in メタ・戦略・サービスデザイン Competition Category.

銅サービス· 2022

Jelly Tea 機能性食品サービス

by Ziqing Lv

Client: Zhejiang University

A' Design Award 銅賞 Winner in サービス Category

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Verified Award Winner

Verify Award Status for #132516

View at A' Design Award Press Release Award Badge

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The Design

About Jelly Tea 機能性食品サービス

Jelly Tea（ジェリーティー）は、若年層のオフィスワーカーに向けたヘルスケアサービスであり、機能性食品システムです。ゼリーは中国茶と、食品と薬の両方に用いられる植物（薬食同源の食材）を原料としています。それぞれ特有の効能と味わいをもつ6種類が開発されました。自動販売機によって製品を素早く入手でき、モバイルのミニプログラムではオンライン購入や簡単なゲームを楽しめます。ユーザーは毎日の運動や早めの就寝といった週ごとのタスクを達成することで、さらなるゲームコンテンツや特典をアンロックできます。目指すのは、目先のニーズを満たすだけでなく、長期的に健康的な生活習慣を支えることです。

The Recognition

About the A' Design Award 銅賞

Jelly Tea 機能性食品サービスは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Jelly Tea 機能性食品サービスは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Jelly Tea 機能性食品サービスは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a system for workplace youth healthy tea jelly product. The product system has designed the tea jelly to meet users' immediate health preservation needs and the service design to support users to keep healthy habits for a long time. First, functional food form innovation, using Chinese medicine and food homologous materials as jelly raw materials. Second, gamification forms good living habits. The products purchased by users are not only tea jelly, but also long-term health preservation experience.
Dimensions & Packaging: 50*50*20mm/A box of four, one 25 grams/80*80*80mm/Chinese tea ingredient extraction and jelly production
Tags: regimen, health, Chinese tea, service design, youth, gamification, functional food
Production Technology: The production technology and method of tea jelly are relatively mature. According to a few special methods can extract the effect component in the tea, for instance ultrasonic auxiliary enzymatic method, microwave method, also can retain the aroma of a few plants through the method such as embedding method.
Design Challenge: The challenge is the extraction of the functional components in tea jelly. How to efficiently and completely extract the nutrients and maintain the tea flavor is the difficulty of the project. The creativity lies in the design of the game mechanism. Different from the traditional way of health preservation, which only fixes health problems after discovering them, the game design makes health preservation go deeper into the daily life of young people and enables users to maintain long-term health habits through interesting ways.
Research: Food health and services research to help young people stay healthy. The methods of user research were questionnaire survey, interview and model analysis, and about 200 target subjects were investigated. Aiming at the three health questions that users are most concerned about: staying up late, drinking and accumulating food, as well as the two cycles of immediate health and long-term health. Using advanced tea extraction technology, six kinds of products were produced. Each one has a specific effect and taste. Product reviews have shown that the regimen is acceptable to young people.
Inspiration: There is a unique phenomenon in the current Chinese consumer market that people born between 1995 and 2000 are the main group buying health care products online. And the market size of functional food is gradually expanding. The study found that none of the functional foods on the market are made from traditional Chinese herb and food. In addition, the root causes of young people's ill health are anxiety at work and lack of healthy living habits.
Project Duration: This project was started in Ningbo, China from November 2020, and was iterated in September 2021 in Hangzhou.
Operation Flow: Build a gamified health system. Tea Jelly improves users' health. Vending machines are energy stations for users to obtain products in a timely manner. Mini program is a boot camp that provides convenient online shopping and fun games. Over the course of a week, users complete the system's tasks, such as exercising 30 minutes a day or going to bed and getting up early. After completing the mission, you can unlock more game content and physics rewards.
Team Members: Ziqing Lv
Yue Wu
Jiangping Zhou
Can Zhu
Jintao Nie
Qiuning Wu
Ning Zou
Cheng Yao