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Type Specimen Alskar 書体 by Paul Robb and Moira Bartoloni

Type Specimen Alskar 書体 by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.


銀グラフィック· 2022

Type Specimen Alskar 書体

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award 銀賞 Winner in グラフィック Category

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The Design

About Type Specimen Alskar 書体

Alskar sans は、力強い文体の幾何学的な本物のコントラストを備えたエレガントで現代的なワイド サンセリフ書体で、美学を引き出し、変化する現代美学を表現しています。活字見本は新聞 A2 として印刷され (折りたたんで A4 として送付)、モダンな雰囲気と体験を備えた書体を表現しています。

The Recognition

About the A' Design Award 銀賞

Type Specimen Alskar 書体は、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Type Specimen Alskar 書体は、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Type Specimen Alskar 書体は、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A$) and presents the type face with a modern feel and experience.
Dimensions & Packaging
The project was designed in A2 spreads, folded to A4
Tags
Font design, Branding, Identity, Type design
Production Technology
The final specimen was printed on newspaper stock in CMYK
Design Challenge
The challenge was to interpret mainly an architectural movements and design a typeface that would visually feel correct within that genre.
Research
We researched the Brutalist movement in both architectural and visual arts.
Inspiration
The inspiration for the typeface was to design a character set with a contemporary feel with a strong aesthetic feel of the Brutalist movement. The idea was to develop a versatile font that would give the right visual consistencies to brand ranging from high fashion to artistic communications
Project Duration
The type face was developed from September 2021 and release January 2022.
Operation Flow
The specimen was sent to existing and potential design customers.
Team Members
Paul Henry robb
Moira Bartoloni
Image Credits
Paul Henry Robb

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