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Lavazza Voicy コーヒーマシンは by Florian Seidl

Lavazza Voicy コーヒーマシンは by Florian Seidl is a highly esteemed winner of the very prestigious 2022 A' Design Award プラチナ賞 in 家庭用電化製品デザイン Competition Category.


プラチナ家庭用電化製品· 2022

Lavazza Voicy コーヒーマシンは

by Florian Seidl

Client: Lavazza

A' Design Award プラチナ賞 Winner in 家庭用電化製品 Category

Colors

The Design

About Lavazza Voicy コーヒーマシンは

Voicyは音声アシスタントを内蔵した初のエスプレッソマシンです。高品質のコーヒーとAlexaが提供する機能をすべてうまくデザインされた革新的なデバイスに組み合わせたスマートな製品です。ユーザーは、UI や音声コマンドを通じて対話したり、アプリを使用してステータスや消費量を確認したり、コーヒーを注文したり、とりわけエスプレッソを淹れたりすることができます。革新性、機能性、美しさが調和し、ますますパーソナライズされた方法でコーヒーの習慣を体験するユーザーのニーズに応えます。

The Recognition

About the A' Design Award プラチナ賞

Lavazza Voicy コーヒーマシンはは、真に卓越し、エレガントで壮麗なデザインに授与される、きわめて権威ある評価である A' Design Award プラチナ賞の受賞作品です。プラチナ賞の受賞作品は、創造の驚異であり、知的創造性の限界を示す証であり、デザイナーの比類なきプロフェッショナリズムと天才性を示しています。これらのデザインは、時代の美学を定義し、社会の幸福に貢献し、芸術・科学・デザイン・技術の境界を前進させる、最も名高い作品であることが期待されます。Lavazza Voicy コーヒーマシンはは、超越的な卓越性の水準を示し、有益で価値ある特性によって、疑いなく世界をより良い場所にします。Lavazza Voicy コーヒーマシンはは、欲求を呼び覚まし、インスピレーションを与え、胸を躍らせ、喜ばせ、大きな喜びを生み出す、A' Design Award プラチナ賞受賞作品です。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Voicy is the first espresso machine with built-in voice assistant. A smart product combining quality coffee with functions provided by Alexa - all in a beautiful and innovative device. The user can interact through the UI, voice commands, or use the app to check status, consumption, order coffee and, above all, make espresso. Innovation, functionality, and aesthetics in perfect harmony to meet the needs of users who experience their coffee ritual in an increasingly personalized way.
Dimensions & Packaging
Dimensions: 157mm / 380mm / 300mm
Weight: 4,5kg
Removable parts are dishwasher safe
Power 1450W, Voltage 220-240, Frequency 50-60 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags
Lavazza, coffee, espresso, voice assistant, smart, speaker
Production Technology
main shell: plastic (ABS), finishing textured/glossy | water tank: plastic (SAN) | logo: pad printed | drip grid, lever: metal | feet, UI: silicone rubber
speaker: textile mesh cover
Design Challenge
Developing a rich and sensible user experience and integrating the voice assistant properly.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
A unique and easily accessible coffee experience in a compact footprint. The design builds on Lavazza's existing form language and is recognizably Italian in attention to detail, surfacing and CMF. It is characterised by a seamless exterior shell with embossed Lavazza logos on the sides and a prominently placed UI incorporating the voice assistant.
Project Duration
The project was designed in Turin, Italy. The complete product development from initial concept to product launch took about 20 months.
Operation Flow
Voicy is a capsule coffee machine. Insert the capsule on top, place your cup on the grid and make espresso. The UI arranges the selections in two groups: coffee preparation at the bottom and voice assistant controls at the top. Size and temperature of coffee preparations can be personalized and required service is indicated in the centre. The cup rest can be adjusted easily, placing smaller cups closer to the spout. This reduces splashes and benefits coffee temperature and crema. The transparent water tank in the back is easily accessible and removable parts are dishwasher safe.
Patents
Design patent/registered design
Team Members
Florian Seidl
Angelica Rella
Image Credits
Lavazza

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