Multivision Porsche Shanghai 写真アート作品 by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀賞 in 写真・フォトマニピュレーションデザイン Competition Category.
銀写真· 2022
Multivision Porsche Shanghai 写真アート作品
Client: Porsche China
A' Design Award 銀賞 Winner in 写真 Category
Verified Award Winner
Verify Award Status for #139344The Design
About Multivision Porsche Shanghai 写真アート作品
「Multivision Porsche Shanghai」は、ポルシェ・チャイナのために制作された写真アート作品シリーズである。各作品は多重露光により3枚の写真を1つのフレームに重ね合わせている。本シリーズは、中国の伝統的な街並みや旧フランス租界の建築から、ガラスとスチールによる現代建築まで、上海の多様な表情を映し出す。すべての画像にスポーツカーが登場し、幾重にも重なる背景の中でもその姿は明確に認識できる。作品はデジタル写真によって制作され、アルミ複合パネルにマウントしたファインアートプリントとして限定版で制作されている。
The Recognition
About the A' Design Award 銀賞
Multivision Porsche Shanghai 写真アート作品は、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Multivision Porsche Shanghai 写真アート作品は、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Multivision Porsche Shanghai 写真アート作品は、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture. - Dimensions & Packaging
- Different Artworks in different sizes, all in limited editions
- Tags
- Shanghai, China, Porsche, multiple exposure, photography
- Production Technology
- Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
- Design Challenge
- The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
- Research
- The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
- Inspiration
- Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche. - Project Duration
- Location-Scouting and Shooting: 10 days, 10 more days for postproduction
- Operation Flow
- 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production - Patents
- Copyrights belong to Florian W. Mueller, 2022.
- Team Members
- David Schütte
Claire Bayrasy. - Image Credits
- Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy
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