Transam Carriers ブランドアイデンティティ by Maksim Zinchuk

Transam Carriers ブランドアイデンティティ by Maksim Zinchuk is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.

銅グラフィック· 2022

Transam Carriers ブランドアイデンティティ

by Maksim Zinchuk

Client: NUMZ Graphics

A' Design Award 銅賞 Winner in グラフィック Category

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Colors

The Design

About Transam Carriers ブランドアイデンティティ

Transam Carriersは、カナダ・トロントを拠点とする運輸・物流企業のために制作されたブランドアイデンティティである。このアイデンティティは、独自性と力強さを象徴する東ヨーロッパの動物「ズブル(ヨーロッパバイソン)」をモチーフに構築されている。動物の頭部は三角形の中に収められ、斜体のカスタムフォントがロゴにダイナミックな印象を与えている。イエローとブラックの2色を基調カラーとし、このスタイルは企業のトラック、ウェブサイト、ソーシャルメディア、ステーショナリー、広告、プロモーション用製品に展開されている。グラフィックに用いられたイエローの三角形が、業界内でのブランドの識別性を高めている。

The Recognition

About the A' Design Award 銅賞

Transam Carriers ブランドアイデンティティは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Transam Carriers ブランドアイデンティティは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Transam Carriers ブランドアイデンティティは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Dimensions & Packaging: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Tags: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Production Technology: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Design Challenge: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Research: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Inspiration: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Project Duration: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Operation Flow: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Team Members: Designer: Maksim Zinchuk
Image Credits: Maxim Zinchuk, NUMZ Graphics