Not Make Believe イラストキャンペーンは by Ciara Chapman is a highly esteemed winner of the very prestigious 2022 A' Design Award 鉄賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
鉄グラフィック· 2022
Not Make Believe イラストキャンペーンは
Client: Ciara Chapman Illustration
A' Design Award 鉄賞 Winner in グラフィック Category
Verified Award Winner
Verify Award Status for #139423The Design
About Not Make Believe イラストキャンペーンは
このイラストプロジェクトは、慢性的な痛みは信じられないというテーマに取り組みます。画像は、メッセージを伝えるために色、テクスチャ、文字を組み合わせたものです。このシリーズには合計 7 つの画像があります。主人公はパターン化された明確な文字に囲まれた若い女性です。草の中からキツネが出てきて、闇と光のシルエットが周囲の色を引き立てています。それぞれのイラストの芸術的メッセージは、それぞれの画像の象徴性を通じて見る人に伝わります。
The Recognition
About the A' Design Award 鉄賞
Not Make Believe イラストキャンペーンはは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Not Make Believe イラストキャンペーンはは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Not Make Believe イラストキャンペーンはは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This illustration project tackles the theme that Chronic pain is not make believe. The images are a combination of colours textures and characters that combine to communicate the major obstacles a person with chronic pain faces as a result of social perceptions and stigma. In total there are seven images one for each day of the week.
- Dimensions & Packaging
- N/a
- Tags
- Chronic pain, stigma, illustration, medical art, illustration campaign.
- Production Technology
- I created this project using Adobe Fresco on my iPad. I created some patterns to create texture and to separate the real from the imaginary.
- Design Challenge
- The hardest part of this project was to communicate the concepts around pain without turning the viewer off because of the subject matter. The titles of the images are: 1 Chronic Pain Is NOT Make Believe, 2 If You Could Feel What I Feel Even For A Moment 3 It’s Not You, It’s Me, I Miss Everything ! 4 Naysayers Bewares, 5 My Pain Is Vividly Real, 6 To Be Slowly Electrocuted (sciatica) and 7 Family Shields Me
Communication of these topics could reduce stigma. When your body is at its lowest point, it doesn’t need to be stepped on. - Research
- This is a conceptual project so the images are all broken down by the eye. The foxes represent family and those closest to me surfacing from the grass below. The animals have a pattern derived from the houndstooth pattern and where this pattern appears represents the imaginary or ‘make believe’. Silhouettes are a means of showing how we often see the world in black and white and the girls in the images look like children because of the loss of independence chronic pain causes.
- Inspiration
- Following an accident a few years ago my body was left with Chronic Pain. It is something that takes over and changes every aspect of your life. Time is spent weighing the pros and cons of every move I make, to discern whether or not the movement is worth the pain that follows. On top of this life changing event I along with every other pain sufferer must face the stigma of weakness and the various negative perceptions society has about chronic pain. When support is needed stigma is oftentimes the only thing available.
- Project Duration
- This campaign was part of my Instagram posts in March 2022. I created an online exhibition for this campaign via Instagram to reach as many people as possible through chronic pain and illustration hashtags.
- Operation Flow
- These artworks connected very well with the target audience. There are seven images so one image was posted online each day for a week. The images communicate the negatives of chronic pain and how constant pain can affect us. The invisible nature of chronic pain can be very lonely so artwork that reflects these feelings can provoke a very intense response from the viewer.
The themes are:
Chronic pain is not make believe
Naysayers
It’s not you, it’s me, I miss everything
If only you could feel what I feel, just for a moment.
My back pain is vividly real
Family shields
Sciatica is like a slow electrocution - Image Credits
- All works by Ciara Chapman
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