87MM Ilsang フォントデザイン by Sunghoon Kim is a highly esteemed winner of the very prestigious 2022 A' Design Award 鉄賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
鉄グラフィック· 2022
87MM Ilsang フォントデザイン
by Sunghoon Kim
Client: 87mm
A' Design Award 鉄賞 Winner in グラフィック Category
Verified Award Winner
Verify Award Status for #139447The Design
About 87MM Ilsang フォントデザイン
87MM Ilsangのフォントは、87MMブランドが追求する日常的な価値を考慮してデザインされています。韓国語の斜体フォントは、韓国で初めて試みられたものです。数字の8と7をフォントの比率と角度として解釈することで、文字の領域を8:7の空間として設計し、ハングル(韓国語表記文字)の子音における閉鎖型文字のサイズをこの比率で調整しました。8度と7度の角度は、横書き時に現れる手書きの特徴を調和させるため、ステムや終筆などの形態的要素として使用されています。
The Recognition
About the A' Design Award 鉄賞
87MM Ilsang フォントデザインは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。87MM Ilsang フォントデザインは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。87MM Ilsang フォントデザインは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- He designed a dedicated font for 87MM, a Korean fashion brand. 87MM is Korea's leading fashion brand that creates a daily culture through sense and wit. To commemorate the 10th anniversary of the brand's launch in 2011, he has designed a dedicated font that can show the identity of 87MM. Anyone who likes 87MM and enjoys it can download and use it for free.
- Dimensions & Packaging
- 2 Variations (Regular, Oblique) / Hangeul 2,782 letters / Latin Alphabet 214 letters / Symbol 838 letters / Multi glyph
- Tags
- 87MM, brand font, font, design, graphic, typography
- Design Challenge
- By interpreting the numbers 8 and 7 as the ratio and angle of the font, the area of the letters was designed as a space of 8:7, and the size of the closed letters among the consonants of Hangeul was adjusted using this ratio. The 8° and 7° angles were used as morphological elements such as a stem and a conclusion to harmonize the characteristics of handwriting that appear when writing sideways.
- Research
- When designing fonts, it is common to expand the font family to thickness. However, in East Asia, along with Korean fonts, there is no concept of Western italic fonts or oblique fonts due to the culture of writing using brushes and writing in the vertical direction. Therefore, the font family was intended to be expanded to general and inclined bodies, not to be expanded by thickness. The oblique font in Korean is the first font to be attempted in Korea.
- Inspiration
- The font of 87MM Ilsang is designed with consideration for the daily value pursued by the 87MM brand. Ordinary days that repeat every day gather to create a daily life. However, even if he repeat the same pattern, He wanted to create a font where he could discover new meanings and fun in ordinary things in his daily life and feel the specialty of something a little different. Therefore, 87MM Ilsang has a unique color of 87MM in its ordinary textual Min-Buri (Sans Serif) font.
- Project Duration
- The project began in Seoul, South Korea in March 2021 and ended in January 2022. You can download and use the font for free from January 2022.
- Operation Flow
- The value of daily life in the 87MM brand is special. In 2021, to mark the 10th anniversary of its establishment, fonts, an important means of expression that he use on a daily basis, were reinterpreted into the wit possessed by 87MM and introduced into two fonts: 87MM Ilsang Regular and 87MM Ilsang Oblique. Through fonts, he wants to evoke the importance of daily life, become the beginning of people who are interested in fashion, and become a brand that shares daily life.
- Team Members
- Creative Director: Kim Sunghoon
Font Designer: Ku Moa - Image Credits
- Kim Sunghoon
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