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Villa Sorra ブランディングは by Amr Ibrahim Mousa

Villa Sorra ブランディングは by Amr Ibrahim Mousa is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.


銀グラフィック· 2022

Villa Sorra ブランディングは

by Amr Ibrahim Mousa

Client: Amr Ibrahim Mousa

A' Design Award 銀賞 Winner in グラフィック Category

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Verified Award Winner

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Colors

The Design

About Villa Sorra ブランディングは

Villa Sorraはエミリアの田園地帯の中心部に位置しています。朝の光と農民が作った市松模様の間を縫う霧の道に囲まれています。大変な仕事。とても心地よくて、まるで魔法にかかったような場所です。奇妙な伝説、保護動物、そして世界的に有名なメイド・イン・イタリーの逸品であるトルテッリーニ、バルサミコ酢、パルミジャーノ・レッジャーノ・チーズによって作られた物語を語る逸品です。

The Recognition

About the A' Design Award 銀賞

Villa Sorra ブランディングはは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Villa Sorra ブランディングはは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Villa Sorra ブランディングはは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Branding for Villa Sorra which is situated in the heart of the countryside of Emilia. It is surrounded by trails of fog wounding their way through the morning light and the checkerboard created by peasants’ hard work. It is a pleasant and almost enchanted place. It is a gem that tells a story made by peculiar legends, protected animals, and grapes that become world-renowned Made in Italy's excellences: the Tortellini, the Balsamic Vinegar, and the Parmigiano Reggiano cheese.
Dimensions & Packaging
Business Cards: 55 x 85 mm,
A4 Envelope and Letterhead,
Wine Bottle: 1.5L,
A1 Street Posters
Tags
Branding identity, design, logo, Food academy branding, Emilia, Italian food, food
Production Technology
Hand Sketches,
Adobe Photoshop,
Adobe Illustrator,
Adobe Indesign,
Autodesk 3Ds Max,
Corona Renderer
Design Challenge
The longest part was finding the perfect illustration to represent each department in the Villa.
Research
After studying the history of the Villa, we knew that the garden of the villa is a remarkable example of a historical park. It will be a real open-air monument. Moreover, it is a significant testament to the Italian culture and artistic heritage.

Also the Architecture, Villa Sorra is a great example of the Emilian baroque style. The design is perhaps by Giuseppe Antonio Torri and his pupil Francesco Maria Angelini.
Inspiration
The logo refers to the historical, architectural, and landscape characteristics of the Villa.

The logo creation is a mirror. It is a symbol that shows the values of the area of Emilia and Italy to the world. It is the business card that will be imprinted in people’s memory. It will create a sense of awareness and belonging.
Project Duration
The project started in April 2020 in Egypt and finished in June 2020 in Egypt.
Operation Flow
It is a branding identity for a historical Villa in Italy to preserve and innovate. It will promote cultural, didactic and tourist activities working hand in hand with numerous local associations, the University of Modena and Reggio Emilia and the high school Istituto di Istruzione Superiore per l’agricoltura e l’ambiente “Lazzaro Spallanzani”.
Team Members
Amr Ibrahim Mousa
Image Credits
Amr Ibrahim Mousa / MOUSA studio

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