Yantai Experience 販売センターと展示会 by More Design Office is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀賞 in 建築・建物・構造物デザイン Competition Category.
銀建築· 2023
Yantai Experience 販売センターと展示会
Client: More Design Office
A' Design Award 銀賞 Winner in 建築 Category
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- Verified Award Winner
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The Design
About Yantai Experience 販売センターと展示会
Mdo は、煙台エクスペリエンス セールス センターを、形状、物質性、景観との関係を通じて、新しい開発の均質性と対照的なものとして想像しました。メインの中央ラウンジとディスカッションエリアの周囲には、他のすべての機能が中央から同様にアクセスできるように配置されており、より多くのコミュニケーションラインを促進し、全体的な開放感と周囲とのつながりを表現しています。建築はポジティブな空間とネガティブな空間の統一体となります。物質の有無によってパターンとして読み取れる雪の結晶構造のようなものです。
The Recognition
About the A' Design Award 銀賞
Yantai Experience 販売センターと展示会は、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Yantai Experience 販売センターと展示会は、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Yantai Experience 販売センターと展示会は、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yantai is a coastal city defined by its hilly topography, its incredible fresh sea food and its winter snow.
MDO were commissioned to create a landmark at the corner of the central axis of a new development area, south of the Tashan Scenic Area.
The surrounding building fabric is typified by tall blocks of office and residences. MDO imagined the new building as a contrast to the homogeneity of the new development, through form, materiality and relationship with the landscape. - Dimensions & Packaging
- Area：1800 Square Meters
- Tags
- Exhibition, Architecture, Interior, Sales Center, Modern, Simple, Natural, Art
- Production Technology
- From the exterior, the building appears as a series of fluted drums wrapped in a glass skirt. The drums vary in height depending on the internal function. They are finished with silver aluminum panels which gently reflect the sky and surrounding landscape.
The glass skirt employs six meters tall frameless panels which allow light and views into the interior. Even though the plan appears to be freeform, the facade was rationalized to use a single size and radius of curved glass with glass fins structure. - Design Challenge
- When first approached by the client, their intention was to create a temporary sales centre to host the negotiation activities for the development. MDO proposed a demountable and reusable option, in order to avoid producing a big amount of waste, that was rejected.
While designing the project, MDO had clear in mind the focus to convince the local government that a sales centre could be much more than just a commercial building. MDO defended how the building could play an important role in the neighborhood as catalyst of social interaction and inclusion.
MDO included in the design important gathering and flexible areas, currently in use by the local community for different kinds of collective functions.
After presenting officially the project during the final stages, the local government finally took the decision to keep the architecture as a permanent establishment. When the development of the area will be over, all the sales functions will be dismissed and the government would make use of the architecture uniquely as cultural and art centre for the emerging community. - Research
- Around the main central lounge and discussion area, all the other functions are placed equally accessible from the centre, encouraging more lines of communication and rendering a overall feeling of openness and link with the surroundings.
The architecture becomes unity of positive and negative spaces. Like a snow-crystal structure that can be read as a pattern in its presence or absence of matter.
The landscape areas, entering the sides of the building, become part of the whole rhythmical dialogue of the exhibition spaces, bringing light to the interior space.
From the exterior, the building appears as a series of fluted drums wrapped in a glass skirt. The drums vary in height depending on the internal function. They are finished with silver aluminum panels which gently reflect the sky and surrounding landscape.
The interior functions have been conceived as a collection. As each peripheral volume is a defined space, so environments are free to change and create a series of unique experiences. - Inspiration
- The typical exhibition centre is designed as a loop or a one way path. Often a courtyard or site model is placed at the centre as a focus, circulation is linear, lacking interconnection between distant spaces.
MDO decided to challenge this norm by creating a public area at its centre, a place for discussion and interaction. MDO wanted to design the space to be more human centric and welcoming.
The other functions are arranged as peripheral crystal ramifications, connected to the central heart. - Project Duration
- The project started in July 2019 and finished in March 2021.
- Operation Flow
- The central space is sunk down 1.2m to define the transition to the lounge area and to enhance the ceiling height. The step creates a column lined circular gallery, from which each external space is accessible and which encourages visual links between the different functions across the main space.
In the most open part of the snow-crystal, MDO created a stepped amphitheater.
The space is created for circular meetings, group activities and for children to play; a multifunctional space that can be adapted to different purposes. It keeps the circular shape as an emblem of gathering and openness.
It addresses the neighborhood through its fully transparent envelope, inviting the local community to join and gather. - Team Members
- Architect: Justin Bridgland and Architect: Jaycee Chui
- Image Credits
- All materials on the site belong to More Design Office Co.,Ltd
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