Tathra Eco Camp ブランドアイデンティティは by Amanda Dempster

Tathra Eco Camp ブランドアイデンティティは by Amanda Dempster is a highly esteemed winner of the very prestigious 2023 A' Design Award 鉄賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.

鉄グラフィック· 2023

Tathra Eco Camp ブランドアイデンティティは

by Amanda Dempster

Client: Amanda Dempster

A' Design Award 鉄賞 Winner in グラフィック Category

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Verified Award Winner

Verify Award Status for #142725

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tathra Eco Camp ブランドアイデンティティは

オーストラリアの壊滅的な森林火災で破壊された後、タスラエコキャンプは、若返り、歴史、自然への没入の物語を伝える象徴的なアイデンティティを必要としていました。所有者は、その文化的重要性とエコツーリズムへの取り組みを尊重しながら、その土地のユニークなストーリーを主人公にするブランドスイートを探していました。結果として得られたブランドのスタイリングと表現は、キャンプの自然の魅力を反映しており、目的地の成長、歴史、若返りを象徴する象徴的な年輪と独特の配色で、新しくなった風景に敬意を表しています。

The Recognition

About the A' Design Award 鉄賞

Tathra Eco Camp ブランドアイデンティティはは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Tathra Eco Camp ブランドアイデンティティはは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Tathra Eco Camp ブランドアイデンティティはは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Dimensions & Packaging: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Tags: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Production Technology: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Design Challenge: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Research: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Inspiration: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Project Duration: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Operation Flow: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Patents: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Team Members: Amanda Dempster
Image Credits: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)