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Racer おもちゃ by Ilwhan Ahn

Racer おもちゃ by Ilwhan Ahn is a highly esteemed winner of the very prestigious 2023 A' Design Award 鉄賞 in 玩具・ゲーム・ホビー製品デザイン Competition Category.


鉄玩具· 2023

Racer おもちゃ

by Ilwhan Ahn

Client: Iahn Design

A' Design Award 鉄賞 Winner in 玩具 Category

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Verified Award Winner

Verify Award Status for #143085

Colors

The Design

About Racer おもちゃ

レーサーは、自動車に強い関心を持つ子どもやコレクターのための優れたコレクションです。ユーザーが自分だけのコレクションをデザインし、パーソナライズできる、組み立て式のマグネット玩具です。レーサーはまた、デスクやテーブル、ウォールシェルフに置いても印象的な装飾品としても機能します。子ども向けのプレミアムなおもちゃとして設計され、UV耐性塗装仕上げのABS樹脂やFDA基準に準拠したウレタンゴム製タイヤなど、耐久性の高い素材で作られています。

The Recognition

About the A' Design Award 鉄賞

Racer おもちゃは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Racer おもちゃは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Racer おもちゃは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Racer is a great collection for children and collectors with a deep interest in automotive.

Racer is a constructive magnetic toy that allows customers to design and personalize their own collection.

Racer is also an ornamental toy that looks incredible on a desk, a table, or a wall shelf.

Racer is a luxurious toy for children made from long-lasting materials like ABS plastic with a UV-resistant paint finish and FDA-compliant urethane rubber tires.
Dimensions & Packaging
Product: 235mm x 125mm x 75mm
Package: 250mm x 130mm x 80mm sleeve box
Tags
Toys, Cars, Solidworks, Keyshot, 3D Print
Production Technology
3D modeling with Solidworks; Rendering with Keyshot; Prototype with Form 3 printer from Formlabs
Design Challenge
A lot of effort went into researching a design that did not require screws and had no visible parting lines. On top of that, spending a lot of time making numerous prototypes to find the right specifications was the most challenged part.
Inspiration
Toy vehicles and construction toys are popular choices for millions of children across the world. Racer is a product that children and adults who love cars can interact and enjoy together.

The design inspiration is from the early Formula 1 racing car but with a modern minimalist aesthetics. Sleek and speedy racing car design is perfect gift for relatives or friends.
Project Duration
The project started in May 2021 in Seoul, Korea.
Operation Flow
Racer is a constructive magnetic toy that allows customers to design and personalize their own collection. Each part connected by a magnet can be easily disassembled and reassembled into parts of a desired color.
Patents
Copyrights belong to ILWHAN AHN, 2021
Team Members
ILWHAN AHN: Director, Product Designer
Image Credits
Image: ILWHAN AHN
Design: ILWHAN AHN

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