AkomiによるItalian Capital of Culture ロゴとローンチキャンペーン

AkomiによるItalian Capital of Culture ロゴとローンチキャンペーンは、グラフィックス・イラストレーション・ビジュアルコミュニケーションデザインコンペティションカテゴリーにおける非常に権威ある2023 A' Design Award 銀賞の優れた受賞作品です。

銀グラフィック· 2023

Italian Capital of Culture ロゴとローンチキャンペーン

デザイナー： Akomi

クライアント: Municipalities of Brescia and Bergamo

グラフィックカテゴリーのA' Design Award 銀賞受賞者

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カラー

デザイン

Italian Capital of Culture ロゴとローンチキャンペーンについて

2 つの異なる都市 (ベルガモとブレシア、2023 年にイタリア文化首都として統一) が共有する 1 つのロゴは、ポップカルチャーからインスピレーションを受け、時間の経過とともに進化するようにデザインされています。全体のジオメトリは、2 つの都市がよく知られている建設用ロッドからインスピレーションを得た、一定の厚さの線形要素の曲げに基づいており、工業都市の固定概念を覆し、最初の新型コロナウイルス感染症の急増時の回復力を讃えることを目的としています。象徴的な赤い要素は、同時に 3 であるだけでなく、さまざまな文脈でさまざまな意味や形を獲得することもできます。

受賞

A' Design Award 銀賞について

Italian Capital of Culture ロゴとローンチキャンペーンは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Italian Capital of Culture ロゴとローンチキャンペーンは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Italian Capital of Culture ロゴとローンチキャンペーンは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
寸法とパッケージ: Minimum height of the logo: 10 mm
タグ: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
製造技術: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
デザインの課題: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
リサーチ: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
インスピレーション: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
プロジェクト期間: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
オペレーションフロー: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.