Oval Design Ltd.によるGateway To Future 展示会

Oval Design Ltd.によるGateway To Future 展示会は、イベント・ハプニングデザインコンペティションカテゴリーにおける非常に権威ある2023 A' Design Award 金賞の優れた受賞作品です。

金イベント· 2023

Gateway To Future 展示会

デザイナー： Oval Design Ltd.

クライアント: Planning Department of HKSAR Government

イベントカテゴリーのA' Design Award 金賞受賞者

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デザイン

Gateway To Future 展示会について

Gateway To Futureは、物理的体験とバーチャル体験を織り交ぜることで没入型体験を創出する、目を引く屋外展示会です。本展示会は、香港をアジアの世界都市とする海上、陸上、航空の交通インフラにおける最も優れた発展を紹介するため、興味深く、インタラクティブで、理解しやすい方法で設計されました。チームは、事実に基づく情報とゲーム要素を統合するというアイデアを熟考し、来場者がプレイして体験できる特注のオンラインモバイルゲームを組み込んだハイブリッド型ボードゲームを開発しました。

受賞

A' Design Award 金賞について

Gateway To Future 展示会は、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Gateway To Future 展示会は、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Gateway To Future 展示会は、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: The entire exhibition was designed in an intriguing, interactive and easy understanding manner for displaying the most outstanding developments of the sea, land and air transport infrastructures, making Hong Kong a world city of Asia. The team pondered on the idea of integrating factual information and gaming elements to develop a hybrid chess board game and built with bespoke online mobile games for visitors to play and experience.
寸法とパッケージ: Approximately 500 square metres
タグ: event, exhibition, multimedia, interactive, AR, game, public space
製造技術: EPDM, made from recycled rubber used in tyre manufacture and commonly found in playground, was adopted as dominant flooring material. It could not only create a leisure, playful, playground-vibe but also cause less harm to the environment. According the report Building for the Future from Greenpeace, EPDM was ranked the highest for their low-environmental impact as it is non-toxic, non-polluting rainwater, high durability and 100% recyclable.
デザインの課題: To engage and allure different age groups, the effort to create fascinating design, apply bold color and design captivating props were made. The concept of chess board was purposely created in the central business district of Hong Kong so as to build an oasis and magnify the contrast. Besides, bright and dazzling colours were used throughout the outdoor exhibition to create a vivid and amusing atmosphere. Also, those embedded props on the chess board are tempting triggers for people to check in and take selfie.
リサーチ: With the need to present a vast number of hard facts within limited exhibition area, all content was required to be presented in a subtle, fun and interactive way without overwhelming the public. As such, facts about infrastructures of land, sea and air were translated into simple line graphics and fun facts and be embedded into the physical platforms. Moreover, with the mobile game, lively animation and mini game were designed to impart the content in a fun and interactive way.
インスピレーション: Gateway To Future is an eye-catching outdoor exhibition which facilitates physical and virtual experience to interweave for creating immersive experience. Visitors play the game in mobile devices and move their steps on the physical installation in tandem. While playing the game, visitors could discover relevant facts from the physical grid and interface shown in their mobile devices. The strategy is to drive visitors' curiosity to move on to another indoor exhibition in synergy.
プロジェクト期間: The exhibition was started on 6 July 2022 at Edinburgh Place in Hong Kong and ended in 30 November 2022.
オペレーションフロー: Gateway to Future is a hybrid game which facilitates physical and virtual experience to interweave for creating immersive experience. Visitors play the game in mobile devices and move their steps on the physical installation in tandem. While playing the game, visitors could discover relevant facts from the physical grid and interface shown in their mobile devices.
チームメンバー: Creative Director: Dennis Wong, Design Director: Dominic Kam, Designer: Adrianne Chong, Christy Wai, Liam Ho, Thera Ng and Project Management: Jason Chan, Chloe Yeung
画像クレジット: Oval Design Ltd.