Low-Carbon Life モバイルアプリケーション by CCB Fintech Co., Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅賞 in サステナブル製品・プロジェクト・グリーンデザイン Competition Category.
銅サステナブル製品· 2023
Low-Carbon Life モバイルアプリケーション
Client: China Construction Bank Corporation
A' Design Award 銅賞 Winner in サステナブル製品 Category
Verified Award Winner
Verify Award Status for #144837The Design
About Low-Carbon Life モバイルアプリケーション
「Low-Carbon Life」は、インタラクティブな3Dシーンを通じて低炭素な暮らしを伝えるために制作されたモバイルアプリケーションです。本アプリはシミュレーテッド・リアリティを用いて、汚染の影響を受けた都市を描き出します。ユーザーは実際の交通系ICカードを連携させ、グリーンな移動手段を選択したり、日々の排出削減アクティビティに参加することでグリーンエネルギーを獲得します。獲得したグリーンエネルギーはバーチャルな樹木の植樹に使われてシーンを改善していき、ギフトとの交換も可能です。分かりやすいデータチャートによって成果が提示されます。カーボンピークとカーボンニュートラルを、シンプルかつ直感的に伝えることを目的としています。
The Recognition
About the A' Design Award 銅賞
Low-Carbon Life モバイルアプリケーションは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Low-Carbon Life モバイルアプリケーションは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Low-Carbon Life モバイルアプリケーションは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Low-Carbon Life" is an application app that uses virtual reality 3D interactive scenes to create an easy to understand carbon peak, carbon neutralization and science popularization. With real life scenes as a reference, it builds an immersive experience that combines reality with reality, popularizes low-carbon environmental protection knowledge in an intuitive and easy to learn way, and guides users to participate in low-carbon environmental protection actions with friendly experience interaction.
- Dimensions & Packaging
- This design is made with Sketch. it is based on iPhone X(1125px x 2436px)
- Tags
- Environmental science popularization, Green travel, 3D scene, Simulation reality, Interactive games
- Production Technology
- 1. According to the environmental pollution problem, provide the building elements of urban pollution source, daily low-carbon tips, carbon reduction ranking, tree planting, etc. to create a carbon peak and carbon neutral scene with virtual game screen
2. Provide virtual online learning to practice low-carbon action, free from the constraints of real life time and place. - Design Challenge
- How can users quickly and intuitively understand the relationship between environmental pollution and their personal life, and the sense of achievement of user participation. Based on the real life, the 3D simulated reality technology is used to build an immersive experience combining virtual reality with real life. At the same time, the game data is quantified with clear data charts to help green travel and reflect its own value.
- Research
- The launch of low-carbon life and low-carbon environmental protection 3D games has been favored by the majority of young people, forming a participation boom.Through the harmfulness of environmental pollution, help more people realize the importance of environmental protection and spontaneously participate in low-carbon environmental protection and green travel action;At the same time, through online tree planting and intuitive change of environment and other game links, users can truly feel the impact and significance of low-carbon travel on carbon neutralization and carbon peak, and contribute their own strength.
- Inspiration
- 1. Build virtual game scenes in the form of 3D models to popularize low-carbon environmental protection knowledge in an intuitive and easy-to-learn manner, so that users can learn carbon peak knowledge more easily and quickly.
2. Let users truly feel the impact and significance of low-carbon travel on carbon peak through environmental changes such as inclement weather such as sandstorms, and game links such as planting trees to change the environment
3. Based on real life, build an immersive exp - Project Duration
- PROJECT DURATION AND LOCATION: The project was launched in Guangzhou in February 2020 and completed in February 2022.
- Operation Flow
- 1. Low carbon life uses simulated reality technology to provide users with 3D game scenes polluted by human activities. Users need to bind real-life travel cards to obtain green energy by taking green transport and participating in daily low-carbon emission reduction activities.
2. Users can upgrade and transform the game scene environment with green energy to realize low-carbon life; Users can take part in actions together and exchange green energy for real gifts. - Team Members
- Designer: Wending Zuo
Designer: Hui Chen
Designer: Jinrong Zhu
Creative direction: Shusheng Liu
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