Super Ego デジタルアートは by Kutuko Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀賞 in コンピュータグラフィックス・3Dモデリング・テクスチャリング・レンダリングデザイン Competition Category.

銀コンピュータグラフィックス· 2023

Super Ego デジタルアートは

by Kutuko Studio

Client: Kutuko Studio SL

A' Design Award 銀賞 Winner in コンピュータグラフィックス Category

63,031

Verified Award Winner

Verify Award Status for #144876

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Super Ego デジタルアートは

Super Ego は、消費者文化と人々に対するソーシャルメディアの影響を風刺するアートプロジェクトです。このプロジェクトは、Instagram などのソーシャルメディアプラットフォームの「いいね！」やフォロワーを通じて人々のエゴを人為的に供給することを批判することを目的としています。より多くの「いいね！」やフォロワーを獲得することを人生の中心とする社会の新しいスーパーヒーローを比喩的に表現したいと考えていました。このプロジェクトは Instagram に焦点を当てており、オンラインに投稿されたすべての画像がユーザーの注目を集めるショーケースとして表示されます。

The Recognition

About the A' Design Award 銀賞

Super Ego デジタルアートはは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Super Ego デジタルアートはは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Super Ego デジタルアートはは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
Dimensions & Packaging: 4960X7015 Pixeles, Tiff RGB
Tags: 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
Production Technology: For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
Design Challenge: The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
Research: Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
Inspiration: The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
Project Duration: The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
Operation Flow: Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
Patents: Kutuko Studio SL
Team Members: COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
Image Credits: Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain