Rsvp コーポレートアイデンティティ by Jiyun Kim is a highly esteemed winner of the very prestigious 2023 A' Design Award 鉄賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.

鉄グラフィック· 2023

Rsvp コーポレートアイデンティティ

by Jiyun Kim

A' Design Award 鉄賞 Winner in グラフィック Category

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The Design

About Rsvp コーポレートアイデンティティ

RSvp は、パンデミック中の仮想イベント用のオンラインプラットフォームであり、安全のため招待制システムが採用されています。ロゴマークは包括性とつながりを象徴し、デザインはエンゲージメントとコミュニティを促進します。 Rsvp は、この困難な時期にバーチャルイベントを計画し、関係を改善し、一体感を促進するニーズに対応します。 Rsvp プラットフォームのユニークな特性には、オンラインでのなりすましから参加者を守る招待専用システムが含まれます。

The Recognition

About the A' Design Award 鉄賞

Rsvp コーポレートアイデンティティは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Rsvp コーポレートアイデンティティは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Rsvp コーポレートアイデンティティは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique properties of the Rsvp platform include its invite-only system, which safeguards participants against imposters online. The system ensures that only those invited by their acquaintances are permitted to gather, providing a secure and trusted environment for online events. The logomark of RSVP is an expression of diversity and interconnectedness. It features entwined typefaces with connecting lines, linking squares, and wide letters. The symbol is based on the virtual meeting screen and varies depending on the number of attendees, reinforcing the idea of inclusivity.
Tags: Diversity, Inclusivity, Interconnectedness, COVID-19, logomark
Design Challenge: Due to the COVID-19 pandemic, virtual events have become a popular alternative to in-person gatherings. However, many online platforms lack the necessary features to create a sense of community and connectedness. The challenge is to design a virtual event platform that enhances social connectedness and fosters a sense of community for online gatherings among friend groups, with a focus on security and inclusivity.
Research: This mixed-methods study explores the impact of the Rsvp platform on social connectedness during the COVID-19 pandemic. Participants attend an online gathering via the invite-only system and complete pre- and post-gathering surveys. Data analysis includes descriptive statistics and thematic analysis. The study aims to provide insights into the role of online gatherings in reducing isolation and fostering a sense of community, with Rsvp serving as a model for secure and inclusive virtual gatherings.
Inspiration: Rsvp is a unique branding project that aims to provide a secure and trusted environment for casual online gatherings among friend groups, especially during the COVID-19 pandemic. The inspiration behind this project comes from the challenges posed by the pandemic, which has made in-person gatherings much more difficult, and virtual parties have become increasingly popular.
Project Duration: The Rsvp project is a virtual event platform that aims to connect people from different locations with shared interests. It took place in 2022 spring in Korea, US, and UK and was conducted entirely online.
Operation Flow: The host creates an event and invites guests via a unique link. Guests Rsvp to confirm attendance and can order beverages/goods from Rsvp.
Guests attend online gatherings through unique links, interact with others, and order shared items. RSVP provides a secure environment and enhances the experience with chat, games, and music.
Invited guests can extend the invitation to others by sharing their unique links. Rsvp adds these new guests to the guest list and promotes inclusivity and community building.