Movie Boxed 広告キャンペーン by Shaoyang Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅賞 in 広告・マーケティング・コミュニケーションデザイン Competition Category.
銅広告· 2023
Movie Boxed 広告キャンペーン
Client: AyDaDa
A' Design Award 銅賞 Winner in 広告 Category
Verified Award Winner
Verify Award Status for #146280The Design
About Movie Boxed 広告キャンペーン
Movie Boxedは、映画『Boxed』のプレミア上映のために制作された広告キャンペーンである。本キャンペーンは、すべてのアプリケーションを通じて「箱」というメタファーを展開している。タイトルシーケンス、エンドクレジット、ポスター、チケット、プレスパス、リストバンド、そしてバス停のモーションポスターが、一つのアイデアのもとに統一されている。タイポグラフィは句読点も含め、厳格な箱型に配置されている。コンデンスされたヘビーウェイトのヒストリカル書体が、映画のヴィンテージな色彩と調和する。手錠を想起させるリストバンドは、上映室の入口で観客に配布される。
The Recognition
About the A' Design Award 銅賞
Movie Boxed 広告キャンペーンは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Movie Boxed 広告キャンペーンは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Movie Boxed 広告キャンペーンは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
- Dimensions & Packaging
- 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
- Tags
- Branding, Campaign, Graphic Design
- Production Technology
- VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
- Design Challenge
- We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
- Research
- For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.
This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room. - Inspiration
- All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
- Project Duration
- This project started in August 2022 and finished in November 1, 2022 in New York, NY.
- Operation Flow
- Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
- Patents
- Copyrights belong to Alam Virk and Shaoyang Chen
- Image Credits
- Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber
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