Onogreen トイレブラシ by Alfredo Laria is a highly esteemed winner of the very prestigious 2023 A' Design Award 鉄賞 in バスルーム家具・衛生陶器デザイン Competition Category.

鉄衛生陶器· 2023

Onogreen トイレブラシ

by Alfredo Laria

Client: Onogreen

A' Design Award 鉄賞 Winner in 衛生陶器 Category

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Verified Award Winner

Verify Award Status for #146348

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Onogreen トイレブラシ

Onogreenは、洗浄タンク（フラッシュシステム）の内部に隠して収納できるトイレブラシです。伸縮式ハンドルによってブラシを見えない場所に収納でき、省スペースであると同時に、子どもやペットの手の届かない状態を保ちます。シールドは手を保護するとともに、ブラシを収納した際には蓋としての役割を果たします。ブラシ毛は一般的な製品よりも本数が少なく、間隔を広くとっているため、水が溜まらず、水滴が垂れるのを防ぎます。ブラシ毛は本体全体を交換することなく取り替えることが可能です。素材にはリサイクル可能なものを使用し、構造体にはカーボンファイバー、ブラシ毛にはTPRを採用しています。

The Recognition

About the A' Design Award 鉄賞

Onogreen トイレブラシは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Onogreen トイレブラシは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Onogreen トイレブラシは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Its discreet design with telescopic handle allows the Onogreen brush to go completely unnoticed by keeping it into the flush system. Unique in the market, this innovation creates cleaner, safer bathrooms by eliminating germs, bad smells and by keeping the brush out of the reach of children and pets. In addition, its integrated design keeps the brush out of sight and frees up space, making the bathroom seem bigger and more spacious.
Dimensions & Packaging: 300/390 mm high / 80mm diameter
Tags: Bathroom hygiene, toilet brush, sustainable, Onogreen, Invisible
Production Technology: The Onogreen brush is manufactured in high quality recyclable materials with ABS chromed, golden and white gloss finishes. It has a carbon fibre structure with TPR bristles. It has fewer, more separated bristles than traditional brushes, thus preventing water becoming trapped, and so avoids dripping: it only needs a gentle shake before use to achieve this.
Design Challenge: The main challenge was to design an environmentally friendly toilet brush that would stay completely out of sight, but could be compatible with most toilets, solve germ-proliferation and bad-odour issues, not drip, and would make people want to talk about it. The humble toilet brush is often considered an embarrassing topic. I wanted to design an original toilet brush that people would have no qualms about recommending to others, if not with pride, at least without blushing.
Research: A market survey was carried out. The findings confirmed our target audience and revealed suspected misgivings about the decision to purchase an integrated toilet brush, including possible issues such as dripping, return of organic matter back to the tank or installation. We focused on designing a toilet brush according to this feedback from a sustainable point of view, and on presenting an original product that people can talk about without feeling it is an uncomfortable topic.
Inspiration: The health risks of toilet brushes became clear during Covid. Bad bathroom smells were produced by germs proliferating on brush and holder. It was also apparent that most people tried to keep their toilet brushes hidden from sight. The Onogreen brush prevents the spread of germs and virus and avoids unwanted contagion in homes, hospitals, nursing homes, public toilets, restaurants and offices. By staying out of sight, the brush also inspires greater confidence in bathroom hygiene.
Project Duration: This project started in January 2020 during the COVID pandemic in Cangas de Onis, Asturias, Spain. It took 18 months and it will be on the market from December 2022
Operation Flow: The Onogreen brush allows the WC to be cleaned easily and without mess. Its shield protects your hand and acts as a lid when concealed in the flush system. Strong and robust, it withstands energetic action when needed. Compatible with disinfecting toilet tablets, it keeps them in the cistern until fully dissolved, thus avoiding blocking the flush mechanism. After the wear and tear of use, the bristles can be replaced, without having to replace the whole brush.
Patents: Patent pending
Image Credits: Image#1: Photographer:Worldproof Iberia, Illustrator: Alfredo Laria, Onogreen, 2022
Image#2: Photographer:Worldproof Iberia,Illustrator: Alfredo Laria, Onogreen, 2022
Image#3: Photographer:Worldproof Iberia, Illustrator: Alfredo Laria, Onogreen, 2022
Image#4:Photographer:Worldproof Iberia, Illustrator: Alfredo Laria, Onogreen, 2022
image#5: Photographer:Worldproof Iberia, Illustrator: Alfredo Laria, Onogreen, 2022

Video credits: Creator Alfredo Laria
All the pictures Copyright: Onogreen / Worldproof Iberia,s.l.