Tea and Tea ブランディングは by Shenzhen Huathink Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
銅グラフィック· 2023
Tea and Tea ブランディングは
by Shenzhen Huathink Design Co., Ltd
Client: Shenzhen Huathink Design CO.,LTD
A' Design Award 銅賞 Winner in グラフィック Category
Verified Award Winner
Verify Award Status for #146784The Design
About Tea and Tea ブランディングは
Tea and Tea は中国のドリンク ブランドで、そのマーケティング戦略は中国のティー ラテを中心としています。ロゴは「Tea and Tea」の文字とアラビア数字の「2」で構成されており、商標の大半を占めており、茶葉が一体化していることで独特の外観をしています。明確で人目を引く配色と、パッケージ デザインや小売店のディスプレイなどに情報を与えるわかりやすい文体表現との組み合わせにより、Tea and Tea の外観は高いブランド認知度を実現しています。
The Recognition
About the A' Design Award 銅賞
Tea and Tea ブランディングはは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Tea and Tea ブランディングはは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Tea and Tea ブランディングはは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Tea and Tea is a Chinese drink brand whose marketing strategy centers around Chinese tea latte. The logo consists of the lettering "Tea and Tea" and the Arabic numeral "2", which dominates the trademark and has a distinctive appearance due to the integration of a tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs, for instance, the packaging design and retail displays, Tea and Tea’s visual appearance achieves high brand recognition.
- Tags
- Branding, Tea, Latte, Graphic design, Package, Logo, Identity
- Production Technology
- Apply the logo to all extensions. Let the logo become a super symbol, improve consumers' awareness of the brand.Packaging uses colorful colors to distinguish tea categories, so that the whole brand young.Through the upgrade of the brand image, the quality of the Tea & Tea brand has been improved.
- Design Challenge
- We began to face what symbol to choose as the logo of “Tea and Tea”. What symbols are internationalized symbols? What are the symbols that everybody knows. When we thought about that, the brand design was successful.
- Research
- We always need to be clear, to understand the order of things, the focus and the purpose. Alert us to the motto that all things serve the ultimate purpose. Implement this method into each planning and design link. This is the asset of the brand, the name, symbol, product and the whole of the brand. Keep all creative work centered around the brand's core assets: symbols, reasons to buy, and products.
- Inspiration
- The logo consists of the lettering “Tea and Tea” and the Arabic numeral “2”, which dominates the trademark and has a distinctive appearance due to the integration of a stylized tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs.The brand updated the logo from the store front and space decoration, tea culture hall and other space displays. The product packaging has been newly upgraded to create a new brand temperament.
- Project Duration
- The brand started in 2021 in Shenzhen, China. Currently there are seven stores in Shenzhen and three stores in Shanghai.
- Operation Flow
- In 2018, the first Tea and Tea in China was officially opened. Nowadays, there are many kinds of beverages in the beverage market. Tea and Tea is committed to original and innovative products, providing consumers with more and different choices, which reflects the product value of Tea and Tea. Chinese Tea Latte: Divide the market and define the competition category.
Our star product line: tea + latte, shows that our business scope is different from similar brands in the market, and meets the consumption needs of caffeine-free refreshing and oil scraping. - Team Members
- Shenzhen Huathink Liu Yongqing Brand Design
- Image Credits
- Image: Shenzhen Huathink Liu Yongqing Brand Design
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