Bonacchi 展示ブース by Franco Pupillo is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅賞 in トレードショー建築・インテリア・展示デザイン Competition Category.

銅トレードショー· 2023

Bonacchi 展示ブース

by Franco Pupillo

Client: Bonacchi

A' Design Award 銅賞 Winner in トレードショー Category

17,164

Verified Award Winner

Verify Award Status for #147188

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bonacchi 展示ブース

Bonacchiは、見本市におけるワイン会社のために設計された展示ブースです。外観は開放的でありながら内部は落ち着いた雰囲気を保ち、着席した来場者にプライバシーを提供します。構造体はラッカー塗装の木材で構成され、正面パネルにはブリーチドオーク材を用い、バックライト付きのロゴを掲げています。柱はミラーパネルとサテン仕上げのストライプで覆われ、LED照明によって際立たせられています。酸エッチング加工を施したいぶしガラスは2層に重ね合わせ、下部を隠すグラデーション模様がプリントされています。オフィスの壁面には間隔を空けたオーク材のスラットを用い、閉ざすことなく空間を仕切っています。

The Recognition

About the A' Design Award 銅賞

Bonacchi 展示ブースは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Bonacchi 展示ブースは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Bonacchi 展示ブースは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Bonacchi stand for Vinitaly was born from the need to give a new and more appropriate identity to the company to communicate its value. The customer's request was for an open but at the same time reserved stand. The strength of this project is its simplicity, enhanced by the materials: oak wood, glass and mirrors with satin lines, a natural sensation to enhance the wines on display.
The feature that makes it truly unique is the internal confidentiality.
Dimensions & Packaging: The Stand measures mm. 14,000 x 4,500 h 4.00, with customized front wall h mm. 5,000
Tags: Functional and elegant stand, open but reserved, wood, tinted shaded glass, mirrors with satin strips
Production Technology: The stand was made with a lacquered wooden structure and a front panel in bleached oak with the backlit Bonacchi logo inside. The columns are covered inside with mirror dibond and satin stripes, which give an effect of depth and movement highlighted by the LED lights. The acid-etched burnished glasses are made in two coupled layers and inside they have a shaded print that obscures the lower part. Through the upper transparent part, you can see the stand from the outside and at the same time have privacy for the people sitting at the tables. The office has the front wall in burnished acid glass and the side walls in spaced oak slats that delimit without closing.
Design Challenge: The creative challenge was to combine functionality with aesthetics for an open but reserved stand. It seemed like a contradiction and this prompted us to evaluate different solutions which in the end turned out to be right. On a technical level, the solutions are simple, natural wood, printed burnished glass and mirror with satin strips. Simple but well combined and effective solutions.
Research: The research stems from the customer's needs for a functional and elegant stand, open but reserved at the same time. This prompted me to look for simple solutions and see-through solutions. I began to evaluate wood and glass with solutions suited to the project. On the side of the two entrances, I used burnished glass, with a shaded print inside, this allows you to see inside the stand in the upper part and obscure the lower part to protect the people seated. For the office, I made the two side walls with spaced oak strips so as not to give the feeling of being closed inside and in any case reserved, the front wall is in burnished glass with mini Venetian blinds which can be darkened if necessary.
Inspiration: The inspiration came from the customer's needs, which prompted me to look for simple but valuable solutions, suitable for the company and the wines on display.
The bet was to make a glass stand but reserved inside, in order to have privacy for visitors.
I chose to partially obscure the glass with satin strips where the names of the wines can be read in transparency and burnished glass printed with a transparent shade at the top and darkened at the bottom.
The internal office has walls in oak str
Project Duration: The project started in September 2021 and ended in April 2022 with the exhibition at Vinitaly 2022.