Dalian Seafood ロゴおよびパッケージデザイン by Ju Jijing

Dalian Seafood ロゴおよびパッケージデザイン by Ju Jijing is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.

銅グラフィック· 2023

Dalian Seafood ロゴおよびパッケージデザイン

by Ju Jijing

Client: Northeastern University of China

A' Design Award 銅賞 Winner in グラフィック Category

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Colors

The Design

About Dalian Seafood ロゴおよびパッケージデザイン

「Dalian Seafood」は、そのまま食べられる海産加工品のためのブランドアイデンティティおよびパッケージデザインである。ロゴとそこから派生したグラフィックは、単品パッケージ、小箱3個を収めた横長の引き出し式ギフトボックス、そしてパッケージ缶に展開されている。抽象的なイラストレーションはさまざまな海の生き物の特徴から着想を得ており、反復と互い違いのレイアウトで構成されている。鮮やかな色のコントラストが、シリーズ全体に爽やかな印象を与えている。パッケージはリサイクル可能な素材にマットな仕上げでデジタル印刷され、引き出し式ギフトボックスは開けやすい構造となっている。

The Recognition

About the A' Design Award 銅賞

Dalian Seafood ロゴおよびパッケージデザインは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Dalian Seafood ロゴおよびパッケージデザインは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Dalian Seafood ロゴおよびパッケージデザインは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
Dimensions & Packaging: label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm
Tags: Food, logo, packaging, brand, image, graphic design
Production Technology: The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
Design Challenge: The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
Research: The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
Inspiration: Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
Project Duration: The project was launched in September 2022 and completed in November 2020.
Operation Flow: Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
Image Credits: Ju Jijing，2022.