Modulabs ビジュアルアイデンティティシステム by Wonseon Yu and Yoonhee Jeong

Modulabs ビジュアルアイデンティティシステム by Wonseon Yu and Yoonhee Jeong is a highly esteemed winner of the very prestigious 2023 A' Design Award 鉄賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.

鉄グラフィック· 2023

Modulabs ビジュアルアイデンティティシステム

by Wonseon Yu and Yoonhee Jeong

Client: Modulabs

A' Design Award 鉄賞 Winner in グラフィック Category

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The Design

About Modulabs ビジュアルアイデンティティシステム

Modulabsは、研究コミュニティのために制作されたビジュアルアイデンティティシステムです。このアイデンティティシステムは、専用のバリアブル書体を基盤に構築されています。書体は300段階のグロース（成長）軸を1軸備え、多様な文字の形状を生み出すことができます。各文字は幾何学的な形から生成するのではなく、一文字ずつ丁寧に描き起こされており、人間味のある表情を宿しています。わずかに揺らぎのある文字は、完璧な結果ではなく、行動と探求の姿勢を表現しています。メンバーはこの書体を用いてアイデンティティに沿った表現ができ、内部ツールによって名称を手軽に作成することが可能です。

The Recognition

About the A' Design Award 鉄賞

Modulabs ビジュアルアイデンティティシステムは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Modulabs ビジュアルアイデンティティシステムは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Modulabs ビジュアルアイデンティティシステムは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
Tags: Identity, Typeface, System
Production Technology: The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.

We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.
Design Challenge: Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
Research: We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
Inspiration: Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
Project Duration: The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
Operation Flow: Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
Patents: trademarks: Modulabs (2023)
Team Members: Creative Director: Wonseon Yu
Designer: Yoonhee Jeong