Pure Advance Flex 電動スクーター by Pure Electric

Pure Advance Flex 電動スクーター by Pure Electric is a highly esteemed winner of the very prestigious 2023 A' Design Award プラチナ賞 in スクーターデザイン Competition Category.

プラチナスクーター· 2023

Pure Advance Flex 電動スクーター

by Pure Electric

Client: Pure Electric

A' Design Award プラチナ賞 Winner in スクーター Category

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The Design

About Pure Advance Flex 電動スクーター

Pure Advance Flexは、都市での移動のためにデザインされた折りたたみ式電動スクーターです。ライダーは両足を左右に開いた自然な前向きの姿勢で乗るため、従来のスクーターよりも安定性と快適性に優れた走行が可能です。複数の折りたたみ機構により、狭いスペースへの収納やマルチモーダルな移動に適したコンパクトな状態へと折りたためます。折りたたみの各段階でスクーター自体が自重を支える構造となっているため、シンプルなタッチポイントの操作だけで折りたたみと展開が行えます。フレームはハイドロフォーム成形のアルミニウム製シャシーで、すべての部品は軽量性を追求して選定されています。

The Recognition

About the A' Design Award プラチナ賞

Pure Advance Flex 電動スクーターは、真に卓越し、エレガントで壮麗なデザインに授与される、きわめて権威ある評価である A' Design Award プラチナ賞の受賞作品です。プラチナ賞の受賞作品は、創造の驚異であり、知的創造性の限界を示す証であり、デザイナーの比類なきプロフェッショナリズムと天才性を示しています。これらのデザインは、時代の美学を定義し、社会の幸福に貢献し、芸術・科学・デザイン・技術の境界を前進させる、最も名高い作品であることが期待されます。Pure Advance Flex 電動スクーターは、超越的な卓越性の水準を示し、有益で価値ある特性によって、疑いなく世界をより良い場所にします。Pure Advance Flex 電動スクーターは、欲求を呼び覚まし、インスピレーションを与え、胸を躍らせ、喜ばせ、大きな喜びを生み出す、A' Design Award プラチナ賞受賞作品です。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pure Advance Flex re-thinks how users ride and live with e-scooters. With rider experience and safety at the core of the design process, the product enables the rider to take a natural, forward-facing stance, with feet apart, delivering a more stable and comfortable ride compared to a traditional scooter. With multiple folding features, the Pure Advance Flex folds down into an ultra-compact package, perfect for storage in small urban spaces or maximum flexibility for multi-modal journeys.
Dimensions & Packaging: Folded dimensions: 57(H) x 30(W) x 62cm(L). Mass: 16.2kg. Power: 500W rear motor (710W peak power). Maximum range: 40km. Water resistance: IP65 rated.
Tags: scooter, electric scooter, folding, transport, mobility
Production Technology: The Pure advance Flex is designed around a hydroformed, aluminium chassis. Design and material selection for every single component have been carefully considered to keep the scooter as lightweight as possible, while also providing reliable mechanisms and a solid ride quality. Patents have been filed for the intricate folding handlebar mechanism and the Pure Control steering system, which offers a stable and controlled riding experience.
Design Challenge: While there have been many challenges during the development of the Advance Flex, none come close to the challenge of mass manufacture. It is one thing to create a prototype and hand fettle it until it is working smoothly, but this is just the beginning. To transition to a production line that produces category leading products time and time again requires an incredible understanding of tolerances, manufacturing processes and ultimately a great deal of trial and error.
Research: Like many products, the Pure Advance Flex was designed and developed in secret and so creativity was required to validate design decisions... To give an example, during the early development of the product, the design team were tasked to carry an empty cardboard box with them while travelling. The aim was to define the maximum space package that would fit on all forms of public transport. Over time and over many journeys, the box evolved in size and shape until it would fit anywhere and everywhere it was taken. The box was used to set the size requirements of the scooter.
Inspiration: The electric scooter offers riders incredible benefits: faster, cheaper, greener travel; but the design has remained untouched for years, with most manufacturers adding a battery and a motor to a scooter which is based on a child’s design. Pure Electric recognised the benefits of the category, but interrogated the design from the ground up to ensure it can better deliver on what an urban rider needs: safety, performance, flexibility.
Project Duration: The Pure Advance Flex was designed in Bristol in the United Kingdom, and is manufactured in China. The idea was first conceived 6 months into the development of its slightly less flexible counterpart, the Pure Advance. Including this early work on the Pure Advance, the Advance Flex has taken just over 2 and a half years to develop, manufacture and distribute across Europe.
Operation Flow: A smooth and controlled folding experience was the driving force behind most decisions during the development of the Advance Flex. Careful consideration has been made to ensure the scooter supports itself at every stage of the folding process. There is no need to support the weight of the product while bending over and the user can efficiently fold or unfold the scooter using clean and intuitive touch points.
Team Members: David Leonard