G Frothy Top 40 パッケージデザインは by Shawn Goh Chin Siang

G Frothy Top 40 パッケージデザインは by Shawn Goh Chin Siang is a highly esteemed winner of the very prestigious 2023 A' Design Award 鉄賞 in 賞・プライズ・コンペティションデザイン Competition Category.

鉄表彰· 2023

G Frothy Top 40 パッケージデザインは

by Shawn Goh Chin Siang

Client: Gmedia Asia Sdn Bhd.

A' Design Award 鉄賞 Winner in 表彰 Category

957,665

Verified Award Winner

Verify Award Status for #150014

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About G Frothy Top 40 パッケージデザインは

このトロフィーは、マレーシアの G Forty Top 40 Awards のために特別にデザインされました。現代のビジネスで成功を収めた40歳以下の影響力のあるリーダーに贈られます。人物の構造からインスピレーションを得た左手の姿勢は、感謝の気持ちを表しています。また、純粋さ、優雅さ、現代性を表す白いクリスタルも組み込まれています。トロフィーの全体的なデザインは滑らかで洗練されており、専門分野における権威あるアイデンティティに似ています。

The Recognition

About the A' Design Award 鉄賞

G Frothy Top 40 パッケージデザインはは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。G Frothy Top 40 パッケージデザインはは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。G Frothy Top 40 パッケージデザインはは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most trophies presented in Malaysia are usually similar. Hence redesigning the trophy is crucial to create an impeccable award. This trophy is specially designed for Malaysia's G Forty Top 40 Awards. It is rewarded to influential leaders who are under 40 years old with contemporary business success. The design of the trophy incorporates the use of angels to depict the traits of a successful person.
Dimensions & Packaging: Trophy : Ｗ13.5cm x H14cm
Cover Box :H44cm x W18cm
Inside Box : H43cm x W17cm
Tags: Trophy, Luxury, Premium, Packaging Design, Art, Box, Collection, Award, Media
Production Technology: The overall design of the trophy has to be high-quality and iconic. First, there is a box for the trophy. Kraft paper is used as both the cover and inner protection for the box. Next comes the second layer of the inner part of the box which is made with thick and hard cardboard. The cardboard is black in colour with a rough texture which exudes an elegant feeling. As for printing, only a stamping of the silver logo is needed. The making of the trophy involves the welding of pure alloy with an electroplated surface. From opening the first layer of the box to the unveiling of the trophy, one definitely will have an unforgettable unboxing experience.
Design Challenge: For both designs of the packaging and trophy, the main challenge is to create a unique design, which symbolises one’s glory of success. Only premium materials are used for the box packaging whereas the pure alloy for the trophy is imported from China as it is not readily available in Malaysia.
Research: Much effort and consideration have been put into the research for both designs of the packaging and the trophy itself. The overall design narrative is to advocate the success of esteemed leaders and their professional contributions to society. Hence, a memorable and impeccable award design is created to reflect one’s prestigious identity.
Inspiration: This trophy is specially designed for Malaysia's G Forty Top 40 Awards. It is rewarded to influential leaders who are under 40 years old with contemporary business success. The trophy has a bold design with the use of angels. The wings on the trophy denote one’s leadership capability whereas the right-hand posture represents one’s gratitude. In other words, it depicts the traits of a successful person. The silver colour adds a touch of sophistication which makes it one of a kind.
Project Duration: The project started in 13 March 2022 in Malaysia Kuala Lumpur.
Operation Flow: There are a variety of awards in Malaysia. However, the trophies or medals presented in these awards are usually similar and ordinary-looking, not leaving much impact. Hence redesigning the trophy is crucial to create a memorable and impeccable award.
This trophy is specially designed for Malaysia's G Forty Top 40 Awards. It is rewarded to influential leaders who are under 40 years old with contemporary business success. This award recognises one’s accomplishments in society. Thus the design theme of the trophy is bold and glorious by incorporating the use of angels. The wings on the trophy denote one’s capability to lead and chart the course whereas the right-hand posture represents one’s gratitude. In other words, it depicts the traits of a successful person. The silver colour is chosen as it provides a sleek and unique appeal. My design adds a touch of sophistication which makes it one of a kind.
Image Credits: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.