金 トレードショー · 2023
Elegance and Modernity 展示ブース
by Smart Design Expo - Joanna Dittmar
- A' Design Award 金賞 2023 in トレードショー
- CLIENT: Drutex
- Estimated Number of Design Views: 434,962
- Verification code 2573346C69 · Verify this award
Colors
About Elegance and Modernity 展示ブース
「エレガンス・アンド・モダニティ」は、ニュルンベルクで開催された見本市のために制作された展示ブースである。ブースは21.5メートル×11メートル、壁の高さは5メートル。ブラックとコンクリート仕上げに植栽エレメントと綿密な照明計画を組み合わせ、落ち着いた空間の中で製品を提示している。ファサードはラミネート材で構成され、金色の雲を思わせる吊り下げインスタレーションは金属製フェンス材で形づくられ、什器はゴールドの塗装が施されている。すべてのパーツは自社の家具職人によって製作された。6メートル×3.5メートルのスクリーンでは映像を上映し、遠くからも来場者を引き付ける仕掛けとしている。
About the A' Design Award 金賞
Elegance and Modernity 展示ブースは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Elegance and Modernity 展示ブースは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Elegance and Modernity 展示ブースは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Press Kit
- Unique Properties
- There's a certain mystery inherent in every implementation process, a moment when imagination meets with the possibilities of reality to create something intriguing and beautiful. The fusion of these elements creates a striking whole.
It's natural to wonder which particular element of a stand was the catalyst for the whole design concept. After all, every project has its own unique starting point - the spark that ignites the creative process and drives the work forward. - Dimensions & Packaging
- SIZE: 21,5 x 11m
5m high walls
Since we wanted to capture the attention of the visitors, we decided to use a huge screen (6x3,5m) to show the film, which was made by the client, at all times during the exhibition. This solution attracted the attention of the visitors from a distance. It is a perfect combination of multimedia technology with eye-catching design. - Tags
- elegant, modern, minimalist,
- Production Technology
- The production of the elegant facade made of laminate, golden cloud installation made of metal fence, and golden lacquered expositors were produces in-house in a carpentry, through the skilled hands of carpenters.
Custom-made production has to present their company as a strong business partner as well as highlight the exclusiveness and the high quality of their products.
Incorporating black into the design makes the stand evoke the associations of luxury and superior quality so it is a perfect choice to bring out the best in products.
Choosing the right lighting made it possible to showcase the products in their intended environments. - Design Challenge
- Incorporating elegant and modern elements with delicate touches like hanging golden clouds can help convey a sophisticated and contemporary brand image. However, without proper research and a clear brief, it may be challenging to execute this vision effectively and achieve the desired results.
- Research
- Designing a booth for the Drutex brand is always about finding new details that will catch people's attention while also being consistent with the brand's aesthetics and branding. It involves constantly searching for new design solutions that will attract attention while maintaining a cohesive brand identity.
- Inspiration
- Inspired by the elegant, simple form of the customers products, wanting to emphasize their prestige and premium quality we have created a stand based on subtle, matching colors. The frugality and austerity of the decor allowed to focus on lighting and good product presentation.
Elegance and modernity. The rawness of black and concrete combined with the energy and freshness of plant elements. The perfection of this project is in detail. - Project Duration
- Frontale 2022, Nuremberg
- Operation Flow
- the stand has a warm, sophisticated and light look
- Patents
- Smart Design Expo
- Image Credits
- Smart Design Expo
