Hong Kong Book Fair 2022 一般公開展示会 by Dury Chin is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅賞 in イベント・ハプニングデザイン Competition Category.
銅イベント· 2024
Hong Kong Book Fair 2022 一般公開展示会
by Dury Chin
Client: Hong Kong Trade Development Council
A' Design Award 銅賞 Winner in イベント Category
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- Verified Award Winner
- Verify Award Status for #151900
The Design
About Hong Kong Book Fair 2022 一般公開展示会
香港ブックフェア2022は、湾仔の香港コンベンション&エキシビションセンターで開催された一般公開の展示会である。第32回となる本フェアは55,100平方メートルの規模を誇り、700を超える出展者が一堂に会した。アートギャラリーはイベントの中心を成し、「都市文学」「香港建築」「香港の味」という3つのゾーンに区分された。展示パネルは再利用可能なアルミフレームにビニール、ポリカーボネート、ガラスを組み合わせて構築し、会場外でプレハブ製作と検証を行った。生分解性カーペットを採用することで、より持続可能な制作を実現している。
The Recognition
About the A' Design Award 銅賞
Hong Kong Book Fair 2022 一般公開展示会は、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Hong Kong Book Fair 2022 一般公開展示会は、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Hong Kong Book Fair 2022 一般公開展示会は、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Being the first large-scale event in 2022 consists of 55100 m2 exhibition space, the 32nd Hong Kong Book Fair and associated events brought together more than 700 exhibitors offering a diverse experience for shoppers. Since 1990, the Fair has developed from a mere promotion platform for the industry to an annual territory-wide major reading and cultural event for the public of Hong Kong.
- Dimensions & Packaging
- The area of the Art Gallery: City Literature was approximately: 47mL x 4mD x 2.5mH, HK Architecture was approximate: 29mL x 10mD x 2.5mH, Taste of Hong Kong was approximate: 20mL x 10mD x 2.5mH. Both areas are surrounded by aluminum system structures with polycarbonate panels, and glass showcases with system structure.
- Tags
- Book Fair, Hong Kong, History and City Literature, HKTDC
- Production Technology
- Due to the limited setup day, the display items were prefabricated and tested off-site prior to being reassembled onsite. These included the rotatable book stand, display props, and all flipping icons. All panels were made from reusable aluminum structure frames covered with vinyl, polycarbonate, and glass finish. The audio-visual equipment, TV screen, and display furniture were hired by other parties. To be more sustainable in the overall production biodegradable carpets were used.
- Design Challenge
- 3 identical zone: City literature, HK Architecture and Taste of HK was harmony cohere as an Art Gallery of 2022. Aptly adopting the flipping concept on old literature and objects, dynamic transparent reflective planes and an area for infinite reflection completed the hardware for the space. The spatial experience design was completed by a series of bespoke video content highlighting various literature authors, photos, and cultural-related objects.
- Research
- Our design rationale was to create a visual series combining with HK Traditional Culture and Objects. This project combined special displays of Art Gallery Exhibitions for visitors to explore HK Food Culture, Historical Authors and Architecture Photos as well as a Kids Comic Area to feature old comic book covers. Following the central theme Inspirational and Motivational Reading, the HK Book Fair 2022 introduced some of the best inspirational authors and books of this genre to renders, aiming to bring HK citizens together and encourage them to seek out motivational books that could help people to face the challenges ahead after the pandemic.
- Inspiration
- A Neo-composition of Hong Kong heritage and traditional symbols. By using elements from old literatures and objects, book binding and flipping methods as the core to create a unique graphic series of Hong Kong Book Fair. In order to portray the key message of each display, we focused on the interplay between bold icons and solid colors, then turned these to different illustrations expressing the interests of reading books.
- Project Duration
- The duration for the project took 3 months from initial briefing to onsite completion. It was launched from 20 to 26 July 2022 and ran for 7 days. HK Book Fair was located at the Hong Kong Conference and Exhibition Centre HKCEC in Wan Chai, Hong Kong.
- Operation Flow
- Art Gallery was the focus of Hong Kong Book Fair every year. This year, it was composed of: City Literature, and HK Architecture and Taste of Hong Kong three zones. First, the spreading of descriptive panels creates a museum-look-like atmosphere to enhance the visitor experience by different literature authors. Second, to collaborate with National Geographic, selected photos of iconic Hong Kong architecture photo were spatially displayed on a semi-transparent panel to create a Gallery look-alike. Third, an eye-catching color zoning with various posters, packaging, news clipping, miniatures, and books, to compose nostalgia for Hong Kong’s food culture. Three individual Zones worked in harmony to create a journey for the visitor to walk through, to experience an exceptional and unique sense of Hong Kong’s culture.
- Team Members
- HKTDC Creative Department
- Image Credits
- Hong Kong Trade Development Council
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