Dakang テーマパーク by Be Genius is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅賞 in 広告・マーケティング・コミュニケーションデザイン Competition Category.
銅広告· 2024
Dakang テーマパーク
by Be Genius
Client: Dakang Community
A' Design Award 銅賞 Winner in 広告 Category
Verified Award Winner
Verify Award Status for #152006The Design
About Dakang テーマパーク
Dakangは、深圳市の大康コミュニティのために創られたテーマパークである。地域の眼鏡製造産業をたたえ、眼鏡のかたちをモチーフにしたカラフルなデザインで表現している。インタラクティブスクリーン、曲面ミラー、多彩な形状のベンチが、あらゆる年代の来訪者にくつろぎ、遊び、写真撮影の楽しみを誘う。インスタレーションはステンレススチール、LED電子スクリーン、プリント仕様のライトボックスで構成され、寸法は24000×400×3500ミリメートルである。公園に隣接する長年傷んでいた建物の壁面も補修され、周囲の環境と調和するよう整えられた。
The Recognition
About the A' Design Award 銅賞
Dakang テーマパークは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Dakang テーマパークは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Dakang テーマパークは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Shenzhen Longgang Dakang Community Glasses Theme Park is a hub for local glasses makers, featuring a colorful design inspired by glasses patterns. With interactive screens, curved mirrors, and unique benches, the park is popular for relaxation, play, and photography. It has also improved the environment by repairing a building wall and harmonizing the surroundings. The park is a vibrant and engaging space for visitors of all ages to enjoy.
- Dimensions & Packaging
- 24000 mm x 400 mm x 3500 mm
- Tags
- Urban Detail Experience Design, Signage, Graphic, Vision
- Production Technology
- Stainless steel, LED electronic screen, advertising spray painting light box.
- Design Challenge
- The Shenzhen Longgang Dakang Community Glasses Theme Park is not just a park; it is a hub for the community's glasses-making industry. The government's vision for the park to support the industry has resulted in a unique destination that reflects the community's heritage, culture, and spirit. It is a fantastic place to visit, especially for those who are looking for a different kind of experience. The park offers a glimpse into the community's dynamics and showcases Shenzhen's commitment to celebrating its culture and heritage. It is a must-see for those who want to experience the best of Shenzhen.
- Research
- The Shenzhen Longgang Dakang Community Glasses Theme Park is a unique park that was established by the government to showcase the community's glasses making industry. The park's design is based on glasses patterns, incorporating fashion and colorful styles to represent the "glasses everywhere, but nowhere in particular" feeling.
- Inspiration
- To provide a leisure space for residents and children in the surrounding community to play, take pictures, and relax, the park has been designed with vibrant colors. Additionally, by using this colorful approach, a long-damaged building wall next to the park has been repaired to harmonize with the park environment.
- Project Duration
- The project started in January 2023 in Shenzhen and finished in April 2023 in Shenzhen.
- Operation Flow
- The facility and equipment used in the park are specially designed to incorporate the glasses theme in a way that is both familiar and appealing to visitors. Features such as interactive screens, curved mirrors, and benches of various shapes make the park a fun and engaging place for all ages. The park's design concept and execution have been successful, making it a popular destination for relaxation, play, and photography.
- Team Members
- Designer: Shangfei Lang
Designer: Kexin Feng
Designer: Weihua Kong
Designer: Cheng Zhong
Designer: Jiqiang Zhang
Engineer: Xiaopan Wang
Engineer: Hongmei Li
Engineer: Xiaopeng Qin
Engineer: Minxia Lin - Image Credits
- Photo # 1: Photographer Cheng Zhong, Shangfei Lang ,2023.
Photo # 2: Photographer Cheng Zhong, Shangfei Lang ,2023.
Photo # 3: Photographer Cheng Zhong, Shangfei Lang ,2023.
Photo # 4: Photographer Cheng Zhong, Shangfei Lang ,2023.
Photo # 5: Photographer Cheng Zhong, Shangfei Lang ,2023.
Video Credits: Cheng Zhong,2023.
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