Espressionismo Floreale ラグ by Laura Niubo is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅賞 in 家具デザイン Competition Category.
銅家具· 2024
Espressionismo Floreale ラグ
by Laura Niubo
Client: Niubo
A' Design Award 銅賞 Winner in 家具 Category
Verified Award Winner
Verify Award Status for #152183The Design
About Espressionismo Floreale ラグ
「Espressionismo Floreale(花のエクスプレッショニズム)」は、花を通して描く生命の再生をテーマとしたラグコレクションです。色彩と幾何学的な形状によって、それぞれのデザインが花の生殖器官のひとつを最も抽象的な形で捉えています。ラグはニュージーランド産ウールとヴィーガンシルクを贅沢にブレンドした素材を用い、ハンドタフティング技法で織り上げられています。Anther(葯)、Carpel(心皮)、Filament(花糸)、Leaf(葉)、Petal(花弁)、Stamen(雄しべ)という6つの異なるデザインとして生命を宿します。各ラグのデザインは色と形の探求であり、花が自然に備えるしなやかで優雅、かつ力強い動きの感覚を生み出し、生き生きとした暮らしを解き放ちます。
The Recognition
About the A' Design Award 銅賞
Espressionismo Floreale ラグは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Espressionismo Floreale ラグは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Espressionismo Floreale ラグは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Espressionismo Floreale is a rug collection about the rebirth of life through flowers. Using colors and geometric shapes, each artwork captures one natural reproductive part of a flower in its most abstract form. The design of each rug is a study of color and form that generates a sensation of a sinuous, elegant and forceful movement as these flowers own by nature. A powerful color expression elevates the viewer's imagination to a world in which color floods everything and brings them joy.
- Dimensions & Packaging
- They come to life through six different designs: Anther, Carpel, Filament, Leaf, Petal and Stamen. They start at a medium size and they are made to order. The overall sizes are between 2.20 x 2.40m and 2 x 3m. and the hair hight is 14 mm.
- Tags
- rugs, textile, furniture, color, geometry, abstract, decoration, home
- Production Technology
- The Espressionismo Floreale rugs are woven from a luxurious blend of New Zealand wool and vegan silk using the hand tufting technique. The artist’s manufacturer Beiriz Atelier in Portugal is certified in materials and production. The rugs are handmade using natural and sustainable materials, wool and vegan silk, which its production process uses environmentally friendly nontoxic solutions and recycles ninety nine per cent of the water used. The rugs are woven with natural dyes.
- Design Challenge
- The first challenge was how to translate a design from 2D on paper to 3D on fabric. To then facing the biggest challenge which was the production. Worked with many makers in Barcelona, Portugal and India until found the one who could achieve the perfect lines and design and the exact desired colors in the most environmental responsible manner from the study at Tapetes Beiriz in Portugal.
- Research
- Color and form study followed by materials research. Production and manufacturing research. Shipping, packaging, delivery methodology. Once the product was achieved the creation of a business from zero with branding, website, photoshoots, PR materials, sustainable production process and research on fairs to exhibit.
- Inspiration
- Laura believes in the emotional power of color that unlocks a vibrant living and how color can bring energy to impact how we feel in the spaces around us. But moreover, how we connect with design because of its story and message. Espressionismo Floreale reminds us that nature continues offering its beauty and support, honoring how flowers make our existence possible. An abstraction of something the audience care and can relate to, and even more, that it can bring them an uplifting energy.
- Project Duration
- The project started in November 2020 and finished in January 2023, and was exhibited at Alcova during Salone del Mobile Milan Design Week 2023.
- Operation Flow
- The rugs are an addition to any interior space. Once the package is opened we let the rug relax and be flat for a few hours with no furniture on top. It's recommended to vacuum it everyday for a couple of weeks if possible. After this is all about enjoying the comfort and pleasant energy from its design and colors.
- Patents
- Copyrights belong to Laura Niubo, 2024.
- Team Members
- Laura Niubo
- Image Credits
- Photographers: Danny Duran and Barbara Vidal
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