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Tokyo Giants Season Visuals 広告写真 by Kenichiro Shirota and Masaki Oshiro

Tokyo Giants Season Visuals 広告写真 by Kenichiro Shirota and Masaki Oshiro is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅賞 in 写真・フォトマニピュレーションデザイン Competition Category.


銅写真· 2024

Tokyo Giants Season Visuals 広告写真

by Kenichiro Shirota and Masaki Oshiro

Client: Tokyo Yomiuri Giants

A' Design Award 銅賞 Winner in 写真 Category

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Colors

The Design

About Tokyo Giants Season Visuals 広告写真

「Tokyo Giants Season Visuals」は、日本のプロ野球チームのために制作されたフォトポスターシリーズである。2枚の写真を連続したシーンとして構成することで、静止画でありながら映画のように野球のドラマを表現している。選手の写真は喜怒哀楽をとらえ、高所や意表を突くアングルから撮影されている。シーズンコンセプトはチームの89周年を記念したもので、日本語で「89(やきゅう)」が野球を意味することに由来する。男子チームと女子チームが共演するビジュアルは、多様性の精神を表現している。

The Recognition

About the A' Design Award 銅賞

Tokyo Giants Season Visuals 広告写真は、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Tokyo Giants Season Visuals 広告写真は、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Tokyo Giants Season Visuals 広告写真は、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This design uses two photos. By arranging continuous scenes even though they are still images, the drama of baseball is expressed like a movie. In order to express the drama of baseball, the player photos incorporate scenes of the players' joy, anger, sadness, and joy into the design. The angles include high angles and other angles, creating an expression that has never been seen before.
Tags
Tokyo Giants, Yomiuri Giants, Tokyo Baseball, Japan Baseball, Tokyo Dome,
Inspiration
The Tokyo Giants are the oldest baseball team in Japan.
The year 2023 marks the 89th anniversary of the team's founding, and "89" means baseball in Japanese; to make the 2023 season the "Year of Baseball," the season concept was set as "89 IS MY LIFE. A series of visual posters express the drama of baseball. In addition, for the first time in the history of the baseball team, a joint men's and women's team visual was created to express the spirit of diversity.
Project Duration
The visual was unveiled to coincide with the opening of the Japanese professional baseball season at the end of March 2023. It will be used throughout the season in and around Tokyo Dome, the home stadium of the Tokyo Giants, as well as on the website.
Team Members
Chief Producer: Tomohiro Saeki
Creative Director: Kenichiro Shirota
Art Director: Masaki Oshiro
Photographer: Satoshi Minakawa
Designer: Keisuke Ozaki
Designer: Taro Nishimaki
Designer: Haruna Samejima
Production Manager: Keigo Mikami
Production Manager: Miki Ichikado

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