Taishun Design Competition イベント・ビジュアルアイデンティティ by Zhejiang Gongshang University

Taishun Design Competition イベント・ビジュアルアイデンティティ by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award 銀賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.

銀グラフィック· 2024

Taishun Design Competition イベント・ビジュアルアイデンティティ

by Zhejiang Gongshang University

Client: Taishun County People's Government

A' Design Award 銀賞 Winner in グラフィック Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Taishun Design Competition イベント・ビジュアルアイデンティティ

「泰順デザインコンペティション」は、泰順県で開催される文化創造デザインコンペティションのために制作されたビジュアルアイデンティティである。デザインの着想源は、地域に数多くある川を渡るために人々が利用してきた飛び石の橋「碇歩（ディンブー）」。延伸する立体的なラインを幾組も組み合わせて構図を構成し、山、橋、龍舞といった泰順を象徴するビジュアルシンボルを表現している。グリーンからホワイトへのグラデーションは、この都市の色彩を映し出す。本アイデンティティは泰順の現代的なイメージを提示し、学生やデザイナーの関心を引きつけることを目指している。

The Recognition

About the A' Design Award 銀賞

Taishun Design Competition イベント・ビジュアルアイデンティティは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Taishun Design Competition イベント・ビジュアルアイデンティティは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Taishun Design Competition イベント・ビジュアルアイデンティティは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The composition is formed by several sets of extended 3D lines, and it incorporates the visual symbols of Taishun, such as mountains, bridges and dragon dances. These symbols are vividly merged into the lines, creating a brand-new landscape painting of Taishun. We aim to attract attention from college students and designers through this design, and encourage them to participate in the competition. We hope that our design can transform this competition into a locally iconic cultural event.
Tags: Main Vision， Cultural and Creative Design， Design Competition， Event Visuals
Production Technology: Taishun County is a beautiful city characterized by its mountains and rivers. It also has numerous architectural relics and intangible cultural heritage. In terms of color, the gradient from green to white conveys the inherent color impression of the city This design takes into account the aesthetic needs of young people, employing forms of expression and material usage that are popular among them. This ensures that visitors are provided with a satisfying visual experience.
Design Challenge: Chinese cities often have a long history and rich cultural heritage, but these culture still can’t satisfied the standard of modern aesthetic standards. One of the key objectives of this design project is to showcase the historical and cultural elements of Taishun City through modern techniques. The combination of graphic designs with 3D renderings represents a novel visual experiment in communicating the essence of Taishun city.
Research: This visual design has attracted great attention from college students. The competition received over a thousand entries from all over the country. The outstanding works from the competition were also exhibited. Additionally, several design works that serve the local community have signed cooperation agreements with local enterprises. The 2022 competition received attention from multiple media and greatly enhancing the social influence of Taishun's cultural.
Inspiration: This artwork is inspired by the unique bridge in Taishun called "Dingbu." Taishun is a city with numerous rivers. Local people pave a stone bridge called "Dingbu" to cross the rivers. "Dingbu" has become a unique way of transportation in Taishun. The lines composed of "Dingbu" symbolize the connection between Taishun and the outside world, as well as the connection between tradition and the future. The design with a strong visual impact concept also satisfies aesthetic needs of young people.
Project Duration: The project started its design phase in April 2022, was completed in September 2022, and officially launched in October 2022.
Team Members: Designer: Kan Zhao