Haiyan Smart Home Competition ブランドアイデンティティ by Zhejiang Gongshang University

Haiyan Smart Home Competition ブランドアイデンティティ by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.

銅グラフィック· 2025

Haiyan Smart Home Competition ブランドアイデンティティ

by Zhejiang Gongshang University

Client: Haiyan County People's Government

A' Design Award 銅賞 Winner in グラフィック Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Haiyan Smart Home Competition ブランドアイデンティティ

「海塩スマートホームコンペティション」は、海塩県で開催された文化・クリエイティブデザインイベントのために制作されたブランドアイデンティティです。メインビジュアルには、回転しねじれた立体的な家のフォルムを採用しています。変化し続けるその形状は、スマートテクノロジーがもたらす住まいの暮らしの変化と再構築を表現しています。テクノロジーを想起させるカラーパレットがテーマを支えています。グラフィックはベクターアートワークとして構築されているため、どのようなサイズでも鮮明さを保ち、各種メディア上でさまざまな方向にねじれる展開が可能です。適用例には、空間インスタレーション、ポスター、ブローチ、カップなどが含まれます。

The Recognition

About the A' Design Award 銅賞

Haiyan Smart Home Competition ブランドアイデンティティは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Haiyan Smart Home Competition ブランドアイデンティティは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Haiyan Smart Home Competition ブランドアイデンティティは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design stands apart from others by focusing on how smart homes are reshaping lifestyles. Unlike conventional works that emphasize regional traditional culture, this design skillfully integrates elements of technology and home in its visual language. Utilizing a rotating, twisted 3D house form, it not only intuitively conveys the concepts of change and reconstruction but also creates a unique visual impact and sense of fashion through innovative graphic language and tech-inspired color schemes.
Dimensions & Packaging: Use vector graphics to ensure clarity at various resolutions; ensure unified color management and adopt specific technological color combinations; animations and interactive elements must be compatible with mainstream display devices to ensure smooth transitions between key frames and clearly convey the theme of "transformation".
Tags: Smart home, visual image design, technology and home, reconstruction, twisted extension
Production Technology: The design and production process relies on digital tools and 3D modeling technology to achieve the expression of "changing home". In the design implementation, physical objects such as space installations, promotional posters, brooches, water cups, etc. are all made of high-quality materials and precise printing technology to ensure that the visual performance and physical texture meet expectations and achieve seamless integration of digital and physical elements.
Design Challenge: The greatest challeng is making the design both forward-looking and relatable to the public. External challenges primarily involve ensuring the design concept can be realized through practical production processes, such as material selection, printing, and digital display technologies.
To overcome these challenges, the team do lots of things to ultimately achieving seamless integration between the design concept and its practical application.
Research: The "Haiyan Smart Home" competition successfully attracted the attention of many people. The event received significant media coverage and widespread dissemination across various sectors. The competition facilitated the signing of cooperation agreements between winning works and local enterprises. It contributed to industrial growth by increasing societal focus on Haiyan and explored new design languages.
Inspiration: Invited by the Haiyan County Government for a project: designing the main visual for the upcoming "Cultural and Creative Competition of Smart Homes" in Haiyan County. The design inspiration stems from observing the continuous innovation in smart home technology and the transformation of home life. The concept of homes in transformation emerges, focusing on how intelligence is reshaping the home experience from within. The competition aims to inspire more people to take part in this competition.
Project Duration: The project started its design phase in February 2023 in Hangzhou, was completed in August 2023, and the official event was held in September 2023.
Operation Flow: The design primarily focuses on visual identity. For instance, in various media, the graphics twist and extend in different directions to form new shapes. To achieve optimal results, it is crucial to maintain the clarity and adaptability of the graphics across various mediums, as well as their alignment with the overarching theme of "intelligence." This can be reinforced through the thoughtful selection of materials and color schemes to enhance the expression of the theme.
Team Members: Designer: Kan Zhao
Image Credits: Designer: Kan Zhao