Travel Buddy ブラウザゲーム by Stefan Maier-Wimmer

Travel Buddy ブラウザゲーム by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 A' Design Award 鉄賞 in 広告・マーケティング・コミュニケーションデザイン Competition Category.

鉄広告· 2024

Travel Buddy ブラウザゲーム

by Stefan Maier-Wimmer

Client: Holidayextras.de

A' Design Award 鉄賞 Winner in 広告 Category

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Verified Award Winner

Verify Award Status for #153173

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Travel Buddy ブラウザゲーム

Travel Buddyは、Holiday Extras'の製品を楽しく紹介するインタラクティブアドベンチャーです。パララックス効果を用いたゲーム世界が、プレイヤーがナビゲートする際にバーチャル旅行体験を創出します。トラベルバディの役割として、プレイヤーは休暇を計画するカップルをガイドし、充実した旅のためのヒントを提供します。このアドバイスは、ユーモラスな旅行タイプ診断へと繋がり、自身の旅行傾向を明らかにします。製品ラインナップを探索しながら、プレイヤーは自身の旅行の好みについての洞察を得ることができます。

The Recognition

About the A' Design Award 鉄賞

Travel Buddy ブラウザゲームは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Travel Buddy ブラウザゲームは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Travel Buddy ブラウザゲームは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Dimensions & Packaging: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Tags: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Production Technology: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Design Challenge: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inspiration: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Project Duration: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Operation Flow: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Team Members: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel