Vivo X Series 屋外広告インスタレーション by Output is a highly esteemed winner of the very prestigious 2024 A' Design Award 銀賞 in 広告・マーケティング・コミュニケーションデザイン Competition Category.

銀広告· 2024

Vivo X Series 屋外広告インスタレーション

by Output

Client: Output

A' Design Award 銀賞 Winner in 広告 Category

140,207

Verified Award Winner

Verify Award Status for #153807

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vivo X Series 屋外広告インスタレーション

Vivo X シリーズは、上海・北外灘で展開された屋外広告インスタレーションである。本インスタレーションは2台のスマートフォンを1:1のスケールで再現し、高さ最大8メートル、長さ約12メートルに及ぶ折り畳み型の巨大スクリーンを構成している。高精細LEDスクリーン、曲面LEDスクリーン、そして異なる表面テクスチャーを持つ広告素材によって、実機の外観と仕上げを忠実に再現した。レーダートラッキング、身体キャプチャー、裸眼3D技術により、people はデジタルコンテンツとインタラクティブに関わることができる。各スクリーンは、それぞれの端末モデルのメインカラーを基調としている。

The Recognition

About the A' Design Award 銀賞

Vivo X Series 屋外広告インスタレーションは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Vivo X Series 屋外広告インスタレーションは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Vivo X Series 屋外広告インスタレーションは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This installation showcases stunning effects of blending reality and virtuality, delivering a mind-blowing, surreal visual experience to the target audience of mobile phone enthusiasts. The realistic design and high-quality screen display cater to the aesthetic preferences of urban professionals and business individuals, leaving a deep impression on the audience during the experience.
Dimensions & Packaging: This device faithfully replicates two mobile phones in a 1:1 ratio, creating a super folding giant screen that reaches up to 8 meters in height and nearly 12 meters in length.
Tags: Superrealistic AR, Digital urban landscapes, Artistic aesthetics, Human-screen interaction, Scenography, Fun factor, Futuristic technological vibes
Production Technology: During the design process, the installation undergoes rigorous material customization and performance testing to ensure durability, robustness, wind resistance, and resistance to obstacles once it is installed on-site.
The installation utilizes high-definition LED screens, curved LED screens, and advertising materials with different surface textures to ensure a 1:1 replica of the phone while maintaining consistency in appearance and detail quality with the actual device.
Design Challenge: Ensuring the long-term usability of such a massive mobile phone installation requires strict material customization and performance testing to ensure good durability, robustness, wind resistance, and resistance to obstacles.
In terms of appearance design, meticulous replication is necessary, including how to handle the edge curves of the large screen and the inner screen area of the folding hinge, as well as achieving consistent texture and gloss with the actual device in terms of surface finish.
Research: Considering the different aesthetic preferences of young urban white-collar professionals and business individuals, each of the two large screens follows the main color scheme of the respective smartphone model. In terms of appearance, the design caters to different gender preferences. This delivers a trendy visual experience to the target audience and creates a favorable impression of the product.
Inspiration: The inspiration for this installation is the fusion of urban landscapes and digital content. The large screen utilizes eye-catching VR augmented reality and naked-eye 3D technologies, combined with the beautiful scenery of Shanghai's Bund, to create a visually appealing and novel experience that embodies the exquisite appearance, attention to detail, and outstanding performance of the mobile phone.
Project Duration: The project is on view from April 9, 2023 to May 4, 2023 at the North Bund in Shanghai.
Operation Flow: By incorporating technologies such as radar tracking, human body capture, and naked-eye 3D, combined with digital content, the installation enables interaction between people and the screen. It can provide real-time monitoring of foot traffic, track interactive data, and facilitate the natural attraction of the product in offline settings.
Image Credits: Secrecy