Void 統合デザインプラットフォーム by Hanna Park is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.

銅グラフィック· 2024

Void 統合デザインプラットフォーム

by Hanna Park

Client: Void

A' Design Award 銅賞 Winner in グラフィック Category

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Colors

The Design

About Void 統合デザインプラットフォーム

Voidとは、存在しないもの、何もない空虚なもの、またはそのような空間を指します。Voidは、クリエイティブデザインの新しいポジショニングを提案します。企画から実装まで統合された戦略により、時代と同期したデザインを実現します。それは、無限の想像力で満たされているかのようなトレンディな空間を意味します。Voidのデザインは中立的で、消費者が自己表現するための空間を残します。私たちは、ブランド体験を企画・デザインするクリエイティブパートナーです。

The Recognition

About the A' Design Award 銅賞

Void 統合デザインプラットフォームは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Void 統合デザインプラットフォームは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Void 統合デザインプラットフォームは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Void is a word that refers to non existent, empty with nothing or such a space.
Void proposes a new positioning of creative design
with an integrated strategy from planning to practice,
a design that breathes with the times and trends as if filling this space with unlimited imagination.
Dimensions & Packaging: Void maintains consistency in the brand identity and expresses it as an expanded motif to reflect personality.
Void logotype uses a sans-serif font to create a clean, modern feel.
Minimal straight lines and the curve of the I are in harmony with the overall visual balance.
Void uses clear and vibrant colors and uses novel combinations as a color system.
With this color system, you can maintain a vibrant, clear tone and manner of Void.
Tags: Void, Book design, Brand identity, Creative
Production Technology: Void is a platform that goes beyond simple design and makes various brands more valuable.
We pursue a minimalist design so that each product can stand out within the Void platform.
We seek diversity of expression through flexible design that can be expanded across a variety of brands.
We establish a modern and progressive design tone and manner to express a trendy image.
Design Challenge: In order to create Void unique visual characteristics, we went through a lot of trial and error in the process of developing a graphic motif symbolizing void. By using the strokes associated with the brand slogan, Unobtrusive design, as a motif, the intersection of customer benefits and values is expressed through an image.
Research: Using a brand identity system consistently increases trust and recognition of your brand and sets you apart from the competition.
It also ultimately builds trust in your brand message.
Void provides ample experiences to amplify creativity and imagination in the space where the customer’s space and Void’s space meet.
Inspiration: Good design does not attract unnecessary attention.
Void design is neutral and
Allowing consumers to express themselves leave space empty.
Void is a creative partner who plans and designs a brand experience.
Project Duration: Void brand project was carried out from September 2021 to August 2022, and the trademark registration and patent appeared in September 2022.
Operation Flow: Companies plan and develop service brands or product brands and inform customers of their differentiated value through various communication media..
In order to create a consistent brand experience, the essential elements of the brand that play a central role must be defined.
We first define the brand's values.
What is our brand identity?
What kind of image should our brand be remembered by people?
Void provides customers with a new platform through these experiences.
Team Members: Art Director : Hanna Park
Designer : Hyesu Lim
Designer : Yura Lee
Designer : Jonghwan Kang
Designer : Seohee Lee
Designer : Jieun Choi