Imoment 低アルコールワインシリーズ by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅賞 in 食品・飲料・料理芸術デザイン Competition Category.
銅料理芸術· 2024
Imoment 低アルコールワインシリーズ
Client: Netease Yanxuan Trading Co. Ltd
A' Design Award 銅賞 Winner in 料理芸術 Category
Verified Award Winner
Verify Award Status for #154735The Design
About Imoment 低アルコールワインシリーズ
若年層の消費者は、リラックスや喜び、そして他者との共有をもたらす心地よい酔いを得るために、低アルコール飲料を好む傾向にあります。imomentドリンクを開ける瞬間に、自分だけの特別な時間をより深く体験できるよう設計されています。imomentの重要な訴求点は、市場の多くの類似製品と比較して、デザインを通じて低アルコールシリーズにおける印象的で美しく、忘れられない瞬間を提示することへのこだわりです。視覚的・生理的な陶酔を融合させることで、本製品は軽やかな酩酊感の没入体験を提供します。
The Recognition
About the A' Design Award 銅賞
Imoment 低アルコールワインシリーズは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Imoment 低アルコールワインシリーズは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Imoment 低アルコールワインシリーズは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
- Dimensions & Packaging
- Available in multiple sizes and shapes
- Tags
- Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
- Production Technology
- To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
- Design Challenge
- In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
- Research
- The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
- Inspiration
- Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
- Project Duration
- The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
- Operation Flow
- Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
- Team Members
- Hu Wan
Li Jianpeng - Image Credits
- Creator Hu Wan
Illustrator Li Jianpeng
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