Hugoo ヒップシート付きショルダーバッグ by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅賞 in ベビー・キッズ・子供用品デザイン Competition Category.
銅ベビー用品· 2024
Hugoo ヒップシート付きショルダーバッグ
Client: GRIT Inc
A' Design Award 銅賞 Winner in ベビー用品 Category
Verified Award Winner
Verify Award Status for #155805The Design
About Hugoo ヒップシート付きショルダーバッグ
Hugooは、子どもとのお出かけのためにヒップシートを内蔵したショルダーバッグです。通常のショルダーバッグの形状を保ちながら、クッション性のあるシートで子どもをしっかり支えます。4つのポケットは用途別に配置されており、1つのバッグでお出かけに必要な荷物をまとめて収納できます。内装は中身が見やすいイエローを採用し、ポケットの1つからはおしりふきシートを直接取り出せる仕様です。素材には強度と耐久性に優れたCORDURAを選定しました。ヒップシートが不要になった後も、Hugooはショルダーバッグとして使い続けることができます。
The Recognition
About the A' Design Award 銅賞
Hugoo ヒップシート付きショルダーバッグは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Hugoo ヒップシート付きショルダーバッグは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Hugoo ヒップシート付きショルダーバッグは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.
The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat. - Dimensions & Packaging
- Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm - Tags
- kids,hipseat,baby,bag,baby carrier
- Production Technology
- Safety and durability are very important to us because we use it as if we were carrying a child.
The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans. - Design Challenge
- There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
- Research
- 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
- Inspiration
- Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
- Project Duration
- We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
- Team Members
- producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama
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