Feng Ya Wu Zhen セラミックスピーカー by Yang Chao, Chen Zilong and Xiang Yang

Feng Ya Wu Zhen セラミックスピーカー by Yang Chao, Chen Zilong and Xiang Yang is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅賞 in オーディオ・サウンド機器デザイン Competition Category.

銅オーディオ製品· 2024

Feng Ya Wu Zhen セラミックスピーカー

by Yang Chao, Chen Zilong and Xiang Yang

Client: Tongxiang research institute communication university of zhejiang

A' Design Award 銅賞 Winner in オーディオ製品 Category

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Verified Award Winner

Verify Award Status for #157563

View at A' Design Award Press Release Award Badge

Colors

The Design

About Feng Ya Wu Zhen セラミックスピーカー

「風雅烏鎮」は、中国浙江省の水郷・烏鎮から着想を得たセラミック製スピーカーです。70×70×70ミリメートルというコンパクトな本体は、桐郷の古建築を想起させます。一つひとつ1,300度で手焼きされるため、個体ごとに色味がわずかに異なります。伝統的な水墨画に代わり、モダンなグラフィック構成によって土地の文化を表現しました。外装パッケージにはマットコート紙を用い、内側はベルベット仕様とし、質感のある音符のモチーフと点字をエンボス印刷で施しています。

The Recognition

About the A' Design Award 銅賞

Feng Ya Wu Zhen セラミックスピーカーは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Feng Ya Wu Zhen セラミックスピーカーは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Feng Ya Wu Zhen セラミックスピーカーは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a global high-end ceramic speaker cultural creation, it integrates Eastern classical culture. Using modern graphic compositions to replace Chinese ink painting methods not only carries urban culture, but also reflects Wuzhen people's pursuit of a better life. In order to satisfy more consumer groups, They have added braille to the outsourcing to make the product more diversified and allow people to experience the cultural atmosphere from both visual and auditory dimensions.
Dimensions & Packaging: Width 70mm x Depth 70mm x Height 70mm. The surface of the speaker is combined with the architectural creation of the ancient town of Tongxiang, China. Outer packaging: Width 100mm x Depth 80mm x Height 100mm. The printed material is made of soft-touch matte laminate decoration. Surface in 300g matte coated paper, interior in black pearl velvet cotton.It is convenient and flexible, and can be carried around with you.
Tags: Audio, ceramic works, gifts and cultural creations, painting art, handicrafts.
Production Technology: Different from other traditional speakers that use precious metals as materials, the packaging of ceramic speakers pursues environmental protection, simplicity, and durability, and innovatively combines environmentally friendly materials with cultural values. Ceramic speakers are hand-fired at a high temperature of 1,300 degrees. It is worth mentioning that it not only incorporated textured musical note elements on the outside of the packaging, but also added a braille design and used embossed printing technology to allow more people to experience the charm of ceramic speakers.
Design Challenge: As a cultural and creative speaker starting from Wuzhen and moving towards the global tourism industry, the biggest challenge is to explore the differences of similar products, and combine the characteristics of Wuzhen's urban culture to find a way to integrate the field of Eastern painting art. The expression from classical to modern. Secondly, combining Chinese ceramics, there is a high probability of manual production failure, with a lot of color uncertainty, which also leads to each product being unique.
Research: This work is commissioned by the Jiaxing Municipal Government in China to create cultural innovation products for the regional tourism industry and play a positive role in promoting Jiaxing's culture. In order to achieve this goal, designers conducted on-site investigations and designed based on elements such as Jiangnan water towns and Wuzhen residential buildings, reinterpreting traditional Eastern elements through symbolic design techniques. A ceramic speaker with Wuzhen characteristics has been designed based on Chinese ceramic craftsmanship. Tourists can better understand the region through Jiaxing's classical music and images.
Inspiration: Wuzhen is one of the most representative water towns in the Jiangnan region of China, renowned for its unique natural scenery and rich historical and cultural heritage. The culture, art, and products of Wuzhen can be integrated with each other. This product draws inspiration from Eastern classical architecture and integrates modern graphic art. Taking this ancient oriental Jiangnan city as a starting point, it will influence the global tourism city market.
Project Duration: The project starts in March 2023 in Hangzhou, China and will be completed in December 2023.
Operation Flow: Combining Wuzhen architecture, cultural landscape and products will naturally arouse users' attention and emotional resonance. It can be associated with urban culture, built environment, art exhibitions, commemorative activities, and can play a role in dissemination and promotion. Presented as a work of art or collectible, the packaging material is degradable and environmentally friendly.
Team Members: Creative Director:Yang Chao
Designer:Chen Zilong
Designer:Xiang Yang
Image Credits: Image #1: Yang Chao,Chen Zilong,Xiang Yang
Image #2: Yang Chao,Chen Zilong,Xiang Yang
Image #3: Yang Chao,Chen Zilong,Xiang Yang
Image #4: Yang Chao,Chen Zilong,Xiang Yang
Image #5: Yang Chao,Chen Zilong,Xiang Yang