Moments Of Speed 写真作品 by Martin Hoffmann

Moments Of Speed 写真作品 by Martin Hoffmann is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅賞 in 写真・フォトマニピュレーションデザイン Competition Category.

銅写真· 2024

Moments Of Speed 写真作品

by Martin Hoffmann

Client: Fuchs Neue Technologien (Team FNT)

A' Design Award 銅賞 Winner in 写真 Category

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Colors

The Design

About Moments Of Speed 写真作品

『Moments of Speed』では、スピードが圧倒的な存在感をもって可視化されている。一見してこれらの作品は、動きの美学とダイナミズムを映し出し、その瞬間の強度とエネルギーを感じさせる。同時に、視覚化されたスピードからモチーフのもつ静けさへと、興味深い転換が生まれている。描き出された動きのなかで、作品はそれ自体の静謐さを放ち、心地よく安らぎをもたらす効果を生み出している。この知覚の変化によって、鑑賞者は新たな、より深い次元を体験することができる。構図、ディテール、色彩、シャープネスとブレが、ドラマティックでありながら同時に「動きのなかの静寂」というイメージを創り出している。

The Recognition

About the A' Design Award 銅賞

Moments Of Speed 写真作品は、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Moments Of Speed 写真作品は、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Moments Of Speed 写真作品は、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This depiction of movement creates an almost contradictory effect in the photos. The strength of the photographs lies in the contradiction in content of perceiving speed as an element of inner calm. A moment of speed is frozen, free for relaxed contemplation. Details, sharpness and blurring result from the speed, creating their own drama and giving the static image a permanent dynamic, but the interesting feature is the creation of a simultaneously contradictory effect: an image that conveys calm in all the movement. The selection extends the described effect to different motifs.
Dimensions & Packaging: The pictures were published in a 297 x 210 mm book.
Tags: Photography of Historic Racing, Speed, Technical Impression, Image Processing, Angle of View, Perspective, Dynamics and Tranquillity,
Production Technology: Live shots at the Mugello race track. Camera Canon EOS 7D MkII, lenses Canon EF 24-105 f/4L IS, Canon EF 70-200 f/2.8L IS USM. Gopro Hero 11, post-processing with Adobe Lightroom (cor-rections, presets) and Photoshop if necessary.
Design Challenge: The most difficult thing is that there is little time for the recordings. Regulations and safety standards must be adhered to. The image concept, position and timing determine the result, as many photos cannot be repeated. Circumstances such as the weather influence the process, but create interesting backgrounds and moods that enable unique results. Shooting from an escort vehicle creates authentic impressions and unusual perspectives, but also requires the right timing and perfect equipment.
Research: Type of research: How can the same subjects be visualised in a new way. The goal: Finding a new, different visualisation. Methodology: Experiments in test series with perspectives, settings, shifting of tension points, inclusion of surroundings e.g. weather situations. Experiments with new shooting positions and suitable shooting techniques. Post-processing to optimise with colour fine-tuning. The result is a new image look, new image statements, very good reactions. This approach continues to be further optimized and refined.
Inspiration: Speed and its perception. The moment of speed, suitably frozen to create an effect, was the inspiration. This effect is the transformation of the tension of the fast moment into the alternation of tension and relaxation in contemplation. Fleeting time that can even radiate calm in its depiction. Framing, elements of the immediate surroundings, lighting and contrast as well as the choice and reduction of colors give the picture a coherent look.
Project Duration: The photos were taken during 2-day events in Italy in May, August and October 2023. Editing and optimization of the images as well as the presentation in the yearbook took place in November 2023 in Neu-Ulm, Germany.
Operation Flow: The photographs are part of a limited edition yearbook commissioned by the client. This represents a documentation and memory for selected people. It presents impressions, highlights and glimpses behind the scenes of various client events.
Image Credits: Image #1 : Photographer Martin Hoffmann, Moments of Speed Abarth, 2023