Lighting Tunnel 展示ブース by Nargiza Usmanova

Lighting Tunnel 展示ブース by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 A' Design Award 鉄賞 in トレードショー建築・インテリア・展示デザイン Competition Category.

鉄トレードショー· 2024

Lighting Tunnel 展示ブース

by Nargiza Usmanova

Client: GVA Lighting

A' Design Award 鉄賞 Winner in トレードショー Category

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Colors

The Design

About Lighting Tunnel 展示ブース

「Lighting Tunnel（ライティング・トンネル）」は、照明メーカーGVA Lighting社のために設計された展示ブースです。ジグザグに配された壁が建築的なトンネルを形づくり、その側面に沿って照明器具が設置されています。中央に配置されたグリーンの構成はフレキシブルLED照明によって引き立てられ、傾斜した白い壁は複数の照明システムによって照らし出されています。構造体は木材と金属で構成され、MDFパネル、ビニールの仕上げ材、反射性の高い床材が用いられています。ブースの寸法は8500×3500×3000ミリメートルです。照明器具が生み出す多彩な色彩により、展示会場においてブースが際立つ存在となっています。

The Recognition

About the A' Design Award 鉄賞

Lighting Tunnel 展示ブースは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Lighting Tunnel 展示ブースは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Lighting Tunnel 展示ブースは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting