Atria Convergence Technologies 通信事業者向けモバイルアプリケーション by Naseer Ahmed and Siva Teja Boddeti is a highly esteemed winner of the very prestigious 2024 A' Design Award 銀賞 in インターフェース・インタラクション・UXデザイン Competition Category.
銀インターフェース· 2024
Atria Convergence Technologies 通信事業者向けモバイルアプリケーション
by Naseer Ahmed and Siva Teja Boddeti
Client: Act
A' Design Award 銀賞 Winner in インターフェース Category
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- Verified Award Winner
- Verify Award Status for #159375
The Design
About Atria Convergence Technologies 通信事業者向けモバイルアプリケーション
Atria Convergence Technologiesは、通信サービス事業者のために制作されたモバイルアプリケーションインターフェースです。本アプリケーションでは、顧客がサービス、デバイス、支払いを一つの場所で管理できます。利用頻度の高い手続きは数ステップで完了するよう設計され、時間の節約に貢献します。明快な情報アーキテクチャがコンテンツを整理し、個々の機能を容易に見つけられるようにしています。コンテンツはユーザーの行動に合わせて最適化され、ロイヤルティ特典がエンゲージメントを促進します。信頼性を高めるためのセキュリティ機能も備えています。モジュール構造により、将来的な新機能の追加にも対応できます。
The Recognition
About the A' Design Award 銀賞
Atria Convergence Technologies 通信事業者向けモバイルアプリケーションは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Atria Convergence Technologies 通信事業者向けモバイルアプリケーションは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Atria Convergence Technologies 通信事業者向けモバイルアプリケーションは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This projects revolves around creating better user engagement through cross-selling and pushing new products, understanding customer expectations, expanding the app while maintaining strong functional performance, considering design expectations based on user personas and language, ensuring modularity, flexibility for future features, enabling discoverability of individual features, and making most used transactions minimal effort to save user time and buy time for other features.
- Dimensions & Packaging
- not applicable
- Tags
- Digital Product design, Telecommunications, ACT, Customer App, Mobile App
- Production Technology
- A thorough analysis of data collected from user research interviews, competitor analysis, and design audits was conducted to prioritize features, develop user journey maps, and establish user personas. Following this, an information architecture (IA) was crafted to systematically organize and categorize content, ensuring an intuitive structure for user navigation. Wireframes were created and designs for the screens were finalized by building on a visual design language suitable for their brand.
- Design Challenge
- Because of time constraints, user research was unable to gather insights from a broad demographic of users representing different target audiences of act. Hence, the insights obtained were relatively limited in scope, primarily focusing on tier 1 users.
At each stage of wireframes, we validated our designs with the dev team to ensure that all the designs are catering to the existing database and apis as well. There were multiple decisions taken and iterations produced to validate those as well. - Research
- The research aims to gather user feedback on act's platform, identifying areas for improvement and enhancing satisfaction and engagement. one-on-one interviews and usability testing provided personalized insights, revealing challenges like confusion during onboarding and trust issues with payment flow.
- Inspiration
- Act fibernet developed the act app to improve user engagement and provide a seamless digital experience. by strategically promoting new products, enhancing wi-fi analysis, and aligning with user preferences, they aim to increase engagement. comprehensive user research, including analysis of competitors like airtel helped identify areas for improvement. furthermore, a design audit, competitor analysis were conducted to inspire improvements in user engagement, ensuring a smooth experience.
- Project Duration
- The project started in march 2023 and finished in september 2023 at lollypop design studio, Bangalore
- Operation Flow
- This project enhanced act's customer experience by focusing on key aspects: personalization, user control & freedom, building trust, and interaction & incentivization. It included tailoring content based on user behavior, offering seamless management of services and devices, establishing trust through security and reliable support, and increasing engagement with features like gamification and loyalty rewards.
- Team Members
- Akshitaa Raj
Naman Trikala
Ishita Srivastava
Twinkle Budhraja
Rajabutheen HS
Gowtham Selvaraj
Muhammad Najah T P
Naseer Ahmed A
A Rajeev Radhakrishnan Nair
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