Choco Coral 教育的チョコレートパッケージング by Shin Chan is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀賞 in 公共意識・ボランティア活動・社会デザイン Competition Category.
銀ボランティア活動· 2025
Choco Coral 教育的チョコレートパッケージング
by Shin Chan
Client: Climate Creative Challenge
A' Design Award 銀賞 Winner in ボランティア活動 Category
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The Design
About Choco Coral 教育的チョコレートパッケージング
チョココーラルは、単なるチョコレートを超えた、環境教育と若者のエンパワーメントのための媒体です。サンゴの種と保全のヒントを紹介するコレクターズカードを統合し、楽しみを学びへと変えます。この革新的なアプローチは、教育にとどまらず行動を促し、新世代の海洋保護活動家を育成します。チョココーラルは、行動を形成し持続可能性を育むデザインの変革力を体現しています。その影響力を認め、独創性と保全への献身により、世界の舞台で称賛に値します。
The Recognition
About the A' Design Award 銀賞
Choco Coral 教育的チョコレートパッケージングは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Choco Coral 教育的チョコレートパッケージングは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Choco Coral 教育的チョコレートパッケージングは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Develop an engaging Chocolate Packaging targeted at the youth, integrating educational content on coral reef conservation to save coastal.
Our goal is to raise awareness and instill a sense of responsibility among young consumers. Through vibrant packaging, we aim to educate children about the vital role coral reefs play in coastal protection. This initiative seeks to sow the seeds of environmental consciousness early, fostering a generation committed to safeguard. - Dimensions & Packaging
- Packaging: 150mm (W) X 246mm (H)
Card: 50mm (W) X 70mm (H)
Poster: A2 - Tags
- Climate Change, Coral Reef, Save Ocean, Educational Packaging, Coastal
- Production Technology
- Overall packaging and paper are recyclable, for plastic we using Mono-material packaging, composed of a single material or fiber.
- Design Challenge
- For majority human, saving planet / coastal might be a very bored or topics don’t care about. To create something interesting, funny and tasteful yet educational product is a challenge.
- Research
- My research of this project is based on how coastal change affect our life and how coral reef become an important part to protect the coastal.
- Inspiration
- Imagine a world where every bite of chocolate holds the power to protect our coral reefs. My inspiration idea centers around captivating the attention of the younger generation through the irresistible allure of chocolate and vibrant colors. By packaging coral-shaped chocolates with fun collector's cards inside, we create an interactive and memorable experience that not only satisfies taste buds but also educates and inspires.
- Project Duration
- This design are commended at www.climatecreativeschallenge.com at Jan 2024
- Operation Flow
- In a seaside town, Mia and Jake stumbled upon Choco Coral chocolates. Intrigued, they indulged, discovering collector's cards inside, each featuring vibrant corals and conservation tips. Inspired, they collected them all, unlocking an illustration poster. Their journey sparked a community movement, spreading awareness about coral conservation among the young and old alike. With every Choco Coral sold, another guardian of the ocean's coastal wonders was born.
- Team Members
- Shin Chan
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