Yingfei ZhuoによるPapera 持続可能なホテル予約プラットフォームは、サステナブル製品・プロジェクト・グリーンデザインコンペティションカテゴリーにおける非常に権威ある2024 A' Design Award 鉄賞の優れた受賞作品です。
鉄サステナブル製品· 2024
Papera 持続可能なホテル予約プラットフォーム
デザイナー： Yingfei Zhuo
サステナブル製品カテゴリーのA' Design Award 鉄賞受賞者
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Papera 持続可能なホテル予約プラットフォーム について
Paperaは、ホテルにおけるグリーントラベル体験を向上させる体系的なサステナビリティソリューションの開発を探求し、新しいホテル予約プラットフォームの構築を目指している。主な特徴は、物理的なエコフレンドリー施策とデジタルシステムを統合し、ホテル宿泊客の環境配慮行動を促進することにある。デジタルインターフェースは、サステナブルホテルのランキングシステム、サステナビリティに焦点を当てたアメニティ、そして顧客行動を誘導し報酬を与えるよう設計されたグリーンクレジットシステムを実装している。
受賞
A' Design Award 鉄賞 について
Papera 持続可能なホテル予約プラットフォームは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Papera 持続可能なホテル予約プラットフォームは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Papera 持続可能なホテル予約プラットフォームは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
デザインの裏側
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デザイナーが提供するクレジット、チームメンバー、技術的な詳細。
- 独自の特性
- PAPERA aims to build a new hotel booking platform, exploring the development of systematic sustainable solutions to enhance the green travel experience in hotels. The key features are integrating physical eco-friendly practices with a digital system to promote environmentally conscious behaviors among hotel guests. The digital interface implements a sustainable hotel ranking system, amenities focused on sustainability, and a green credit system designed to guide and reward customer behaviors.
- 寸法とパッケージ
- As a digital platform, PAPERA is designed to be responsive, automatically adjusting to the screen sizes of devices ranging from smartphones to desktop computers, ensure interface use across multiple devices and a consistent user experience. This adaptability is prototyped through a grid layout system, where the interface elements dynamically resize and reorganize based on the device's screen dimensions.
The ideal technical backbone of PAPERA includes HTML5, CSS3, and JavaScript for the front-end development, ensuring compatibility with modern web browsers and devices. For the backend, it will utilize a secure, scalable cloud infrastructure that supports real-time data processing and storage. The platform will be optimized for a minimum bandwidth requirement of 256 Kbps, ensuring accessibility even in areas with limited internet connectivity. Additionally, it will incorporate advanced security protocols, including SSL encryption, to protect user data and transactions. - タグ
- sustainability, sustainable experience, booking platform, hotel, standard, disposables, credit system, hotel sustainable grades, recycling paper
- 製造技術
- The production and realization of PAPERA's sustainable booking platform are grounded in platform development technology and sustainable design methodologies. The digital interface was developed using agile development processes, allowing for iterative testing and refinement based on user feedback to ensure a seamless and intuitive user experience.
Materials for the physical aspects of PAPERA, such as eco-friendly promotional items and packaging, are sourced from eco-friendly content like recycled paper pulp and biodegradable materials like seaweed extractions to minimize environmental impact. The selection of these materials was guided by life cycle assessment (LCA) methodologies to ensure that the choices made significantly reduce the carbon footprint and resource use throughout the product's life span.
Papera is utilized user-centered design (UCD) methodologies to ensure that the platform meets the needs of its target users and stake holders effectively. This involved conducting surveys, interviews, and usability testing to gather insights, which informed the design decisions from the layout to the features. Make sure the platform guide users to make sustainable hotel booking choices and encourage hotels to optimize more sustainable facilities and services.
By integrating sustainable practices into both the digital and physical aspects of the platform, PAPERA exemplifies a commitment to innovation and environmental stewardship, setting a new standard for digital platforms in the hospitality industry. - デザインの課題
- The development of PAPERA presented a challenge of bridging the gap between sustainability in the hotel industry and the digital experience of hotel booking. The project needed to navigate the historical and social contexts of travel and hospitality, ensuring that the platform not only offered a sustainable alternative but also resonated with users' desires for convenience and luxury.
The greatest obstacle was integrating physical eco-friendly practices with a seamless digital interface. This required not only a deep understanding of sustainable materials and practices but also advanced technological solutions to make these practices visible and impactful through the digital platform. The project also had to contend with the availability of reliable information on hotel sustainability practices and the technological infrastructure needed to support the platform. - リサーチ
- Tourism produces >35 m tons of solid waste annually (United Nations Environmental Programme and United Nations World Tourism Organization, 2012). These negative environmental impacts are expected to worsen in the future because tourism represents one of the driving forces of economic growth (United Nations World Tourism Organization, 2020) and is largely expected to reach the pre-pandemic level by 2024 (United Nations World Tourism Organization, 2023). According to Booking.com’s Sustainable Travel Report 2023 which contains insights gathered from more than 33,000 travelers across 35 countries and territories. “76% of travelers express a desire to travel more sustainable and 500,000+ accommodations globally are being recognized for their sustainability efforts with a Travel Sustainable badge on Booking.com”. We want to cater to this trend by building a transformative approach to travel, providing a more environmentally conscious and educational experience.
- インスピレーション
- PAPERA introduces a sustainable platform to the hotel booking experience, merging digital innovation with eco-conscious practices to revolutionize the way travelers engage with sustainable travel. PAPERA implements a sustainable hotel ranking system, allowing users to make informed decisions based on a hotel's green practices such as using green disposables or not, and introduces a green credit system that rewards eco-friendly behaviors, turning sustainability into a rewarding experience.
- プロジェクト期間
- The project started in September 2023 and finished in January 2024 in New York.
- オペレーションフロー
- PAPERA will experience a transformative approach to travel, aligning their journeys with their environmental values. By selecting hotels that are ranked for their sustainability efforts, travelers can directly contribute to reducing the environmental impact of their stays. The green credit system incentivizes users to engage in eco-friendly behaviors, such as choosing a high-ranked sustainable hotel, opting for paper-based recyclable disposables or not using them, or participating in hotel recycling programs. These credits can be used for discounts or rewards, encouraging a cycle of sustainable practices. Additionally, PAPERA simplifies the process of making environmentally conscious choices, integrating them seamlessly into the booking experience. This not only enhances the travel experience by adding a layer of purpose and responsibility but also empowers users to become active participants in the global movement towards sustainability, improving their daily lives by aligning personal values with actions.
- チームメンバー
- Yingfei Zhuo
- 画像クレジット
- Image #1: Designer Junwei Dong, Page Show, 2023
Image #2: Designer Junwei Dong, Page Show, 2023
Image #3: Designer Junwei Dong, Page Show, 2023
Image #4: Designer Yingfei Zhuo, Product, 2023
Image #5: Designer Yingfei Zhuo, Concept Showcase, 2023
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