Zhou Haiwen, Che Shilong and Guo ChengによるChina In The Classics プロモーショングラフィックデザイン

Zhou Haiwen, Che Shilong and Guo ChengによるChina In The Classics プロモーショングラフィックデザインは、グラフィックス・イラストレーション・ビジュアルコミュニケーションデザインコンペティションカテゴリーにおける非常に権威ある2024 A' Design Award 銅賞の優れた受賞作品です。

銅グラフィック· 2024

China In The Classics プロモーショングラフィックデザイン

デザイナー： Zhou Haiwen, Che Shilong and Guo Cheng

クライアント: China Global Television Network Co., Ltd.

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デザイン

China In The Classics プロモーショングラフィックデザインについて

『典籍裡的中国（China in the Classics）』は、中国古典籍を題材としたテレビ番組のために制作されたプロモーショングラフィックデザインです。書物をデザインの主題とし、中国の竹簡、線装本、羊皮紙の巻物、ハードカバー本など、東西の古書を参照しています。これらの形態を解体・再構成し、シンプルなビジュアルシンボルへと昇華させました。十の典籍のタイトルは中国書道と組み合わされています。ギフトボックスには特殊な触感を持つ用紙を使用。このデザインは、異なる文化的背景を持つ人々が中国の書物と物語を理解する一助となります。

受賞

A' Design Award 銅賞について

China In The Classics プロモーショングラフィックデザインは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。China In The Classics プロモーショングラフィックデザインは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。China In The Classics プロモーショングラフィックデザインは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
寸法とパッケージ: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
タグ: China, Classics, Heritage, Culture, Creativity
製造技術: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
デザインの課題: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
リサーチ: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
インスピレーション: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
プロジェクト期間: The project started in 2022 in China, and is still promoted and distributed.
オペレーションフロー: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
チームメンバー: Zhou Haiwen, Che Shilong, Guo Cheng
画像クレジット: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng