Cats in a Box コミュニケーションデザイン by Daniel da Hora

Cats in a Box コミュニケーションデザイン by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 A' Design Award 鉄賞 in 広告・マーケティング・コミュニケーションデザイン Competition Category.

鉄広告· 2024

Cats in a Box コミュニケーションデザイン

by Daniel da Hora

Client: Adote Um Gatinho

A' Design Award 鉄賞 Winner in 広告 Category

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Colors

The Design

About Cats in a Box コミュニケーションデザイン

このデザインチームによるキャンペーンは、大胆なイラストレーションと明るい雰囲気を巧みに組み合わせ、COVID-19に関する誤解を解消し、猫の譲渡活動を促進することを目指した。リサーチ主導のアプローチにより誤った認識を明らかにし、インパクトのあるメッセージングと商品ライン開発へと発展した。活気あふれるマーケティング手法と成功を収めたチャリティーバザーを通じて、このキャンペーンは資金調達だけでなく、社会的固定観念に挑戦し、より知識に基づいた思いやりのあるコミュニティの育成にも貢献した。

The Recognition

About the A' Design Award 鉄賞

Cats in a Box コミュニケーションデザインは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Cats in a Box コミュニケーションデザインは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Cats in a Box コミュニケーションデザインは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Dimensions & Packaging: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Tags: Cat, Pets, Adoption, Illustration, Color
Production Technology: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Design Challenge: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Research: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspiration: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Project Duration: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Team Members: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.