Y Design ビジュアルアイデンティティ by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2024 A' Design Award 鉄賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
鉄グラフィック· 2024
Y Design ビジュアルアイデンティティ
by Yunnan Tech and Business University
Client: Yunnan Tech and Besiness University
A' Design Award 鉄賞 Winner in グラフィック Category
Verified Award Winner
Verify Award Status for #161257The Design
About Y Design ビジュアルアイデンティティ
エッシャーの錯視原理を用いて、構造線のY軸に沿って直方体を描き、同じ直方体をX軸とZ軸上に複製することで、3つの直方体の端点を完全に重ね合わせ、投影面上に幾何学的なY字を形成する。異なる組み合わせを通じて、様々な錯視が生み出され、より豊かな空間的想像が導き出され、異なる空間におけるYスタジオの研究のポジショニングを伝えている。
The Recognition
About the A' Design Award 鉄賞
Y Design ビジュアルアイデンティティは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Y Design ビジュアルアイデンティティは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Y Design ビジュアルアイデンティティは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric "Y" letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.
- Dimensions & Packaging
- This VI design is mainly used in studio supplies, and is made according to regular sizes.
- Tags
- Variable, Studio, Monkey King, Optical Illusion, Y
- Production Technology
- The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
- Design Challenge
- The biggest challenge of this design was to create a variable character from a simple Y element.
- Research
- Through creative methods such as brainstorming, a variety of modeling semantics with variability were selected. In the end, the 72 changes of Monkey King were chosen, mainly considering that in the Chinese Chinese context, users are easy to decode graphics.
- Inspiration
- This design is inspired by the 72 changes of the Monkey King in the famous Chinese novel "Journey to the West", and 72 variations are designed for the logo.
- Project Duration
- The project started in March 2023 in Kunming and finished in May 2023 in Kunming
- Operation Flow
- Drawing a box along the Y axis with structural lines, and duplicating the same box on the X and Z axes, so that the endpoints of the three boxes overlap completely, you can form a geometric "Y" letter on a projection surface. Just change the way the endpoints overlap some of the segments to form different occlusions.
- Team Members
- Liu Kaiyi
Li Yingxing
Zhang Weiwei - Image Credits
- Optional Image #3: Illustrator LinHai, Texture, 2023.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
