Giao Hang Tiet Kiem ブランドデザイン by M-N Associates is a highly esteemed winner of the very prestigious 2024 A' Design Award 銀賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
銀グラフィック· 2024
Giao Hang Tiet Kiem ブランドデザイン
Client: M — N Associates
A' Design Award 銀賞 Winner in グラフィック Category
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- Verified Award Winner
- Verify Award Status for #161550
The Design
About Giao Hang Tiet Kiem ブランドデザイン
Giao Hang Tiet Kiem（GHTK）のブランドデザインの変革は、ベトナムの交通と文化を忠実に表現しています。オートバイの車輪や路地の地図からインスピレーションを得て、再デザインされたロゴタイプとConfident Smileアイコンは、デジタル統合を通じて喜びと信頼感を伝えます。アニメーションタイポグラフィは、ベトナムの都市景観のダイナミックなエネルギーを反映し、デジタル時代において地元の人々の心に響くことを目指しています。この革新的なアプローチは、伝統と近代化のバランスを保ちながら、ベトナムの活気ある都市生活の本質を捉えています。
The Recognition
About the A' Design Award 銀賞
Giao Hang Tiet Kiem ブランドデザインは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Giao Hang Tiet Kiem ブランドデザインは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Giao Hang Tiet Kiem ブランドデザインは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
- Dimensions & Packaging
- Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings - Tags
- branding, logistic, dynamic, vietnam, green, digital
- Production Technology
- We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
- Design Challenge
- GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
- Research
- This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
- Inspiration
- Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
- Project Duration
- The project was done within 6 months and was launched officially February 2024
- Operation Flow
- We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
- Patents
- © M — N Associates 2024, Vietnam
- Team Members
- Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh - Image Credits
- Photography by Wing Chan
© M — N Associates 2024, Vietnam
All right reserved
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